On Marketing, Technology, and the Christian World
Most organizations have a good idea of where they want to go. Some have a very well-defined vision statement. Others talk about their calling, and some still have what I have heard described as a “sense of destiny.” But in my experience most organizations that falter or fail to reach (Continue reading…)
I have always been an owner even when I worked for someone else. Recently I have thought about my employment history as well as those who have been my colleges and employees over the years and have come to the conclusion people fall in two main categories: owners and workers. (Continue reading…)
Unless your organization has a culture of discipline, it cannot grow beyond where it is right now. I will be even bolder and say that it might not endure. Honesty in measuring goals is the difference between sustained growth and obsolescence. While we might find a lot of good things (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more