Archive for the ‘Featured’ Category

@maurilio:

9

How to Become More Likeable

Likeable people do better in life in general. They attract more people to them, along with opportunities and invitations. Some say they are likeable because they get more “breaks” than the average person. I think it’s the opposite, and there is a lot of research to back up my opinion. I wrote about the happiness advantage here. But if likeable people get further in life, can we become more likeable, or are we dealing with an inherited genetic code that has our gregarious dial preset before birth? No matter what our natural predisposition is, I’m certain we all can improve our likeability factor by changing a few key behaviors. Stop talking about yourself. When we meet new people, the natural tendency is to tell them all about us. Likeable people do the opposite. They find a way to engage the other party in talking about themselves. The more someone talks…

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9

When Is It Too Late to Dream?

She was  a pretty good golfer. We were hitting balls next to each other and she smiled at me a few times. “You have a nice, easy swing,” she said kindly. I interpreted that to mean “you hit like a girl.” As we talked about the game, I found out she had won the club’s member tournament for her age category. She’s 82. “I didn’t pick up the game until I was in my 60′s,” she beamed with pride. “Wow,” I replied. “there’s hope for me, then.” I’ve thought about that conversation a lot since that day. As I age, more and more dreams that I once had as a child seem to be further away from ever becoming reality. The question at hand, however, still haunts me from time to time, “is it ever too late to stop dreaming?” Before you cast your vote, think about this. While we…

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11

How Men Should Wear a Shirt

Too many men wear ill-fitting shirts. They make even a good looking guy look sloppy and not put together. Even expensive fabrics that are poorly fitted will cheapen the look you are going for. This Fashion Friday post is here to help you find a good-looking shirt. If I’m going to give someone the shirt off my back, I might as well do it in style. First you want your shirt fitted at the shoulders and back. This is usually down to the ‘yoke’ of the shirt, which is the piece of material at the upper back that dictates the fit and shape of the rest of the shirt. You want it to fit snug, but not to feel restrictive when leaning forward. Equally, your sleeves ought to cover most of your watch when you put your arms out in front of you. Remember that a slightly tapered shirt will…

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3

Should You Rethink the Design Process?

                      I love this quick animation from Apple on design. Specially the line “we start with the question: “What do we want people to feel?” Most design projects start with a different question:” what do we want it to do?” How do you feel, practically speaking, about the line: “there are a thousand ‘no’s’ for every ‘yes’?”

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4

How to Create a Hipster Logo

Hipster logos have been the rage these days. Here’s how to have one:

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8

What’s My Motivation? How to Reward Your Team

Understanding how to motivate people is key in any business and specially in non-profits. Early in life I thought most people were motivated by cash. After all happiness comes with more stuff, right? Well, that’s not been my experience. While most of us want to live well, most people I know would give money for the satisfaction of doing something they love. While I still have a long way to go in becoming a better manager of people, here’s a few things I’ve learned over the years. Praise publicly, criticize privately. There’s nothing more encouraging to a team member than the praise of a superior in a public setting. The opposite, however, is true for criticism. Over the years I have made the mistake of inverting this equation with dire consequences. Take a chance. Everyone wants to have an impact in their work environment. One of the most motivational things…

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17

The Art of Saying Goodbye: Leaving Without Regrets

When I left Brazil for the life I now have I didn’t leave well. In wanting to hold on to my fond memories, I decided not to say goodbye to anyone. After all, what would a “high dose of sentimentality accomplish anyway,”  I reasoned.  So I walked out of the only life I had ever known without much ado. It’s been decades since that time. I have never stop regretting it. There’s an art to saying goodbye.  Whether you’re walking away from a job, a relationship or moving away, there are a few things you should consider. I wish I had thought about them long ago: Celebrate the good times. Even if leaving was not your idea, or you’re finally able to walk away from a bad situation, or you’ve had enough from your jerk of a boss, take inventory and celebrate what you can. Most relationship, (and yes, work…

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9

Selfishness: a Team Killer

Some call it self preservation. I call it selfishness. As a consultant I see selfishness and a lack of respect for the team that happens in most organizations, including in ministry. But this less-than-ideal motivation is often masked as an altruistic quality by its offender. Here are few examples of how people hide their selfishness in business settings. The Exaggerator. He makes the problem bigger and more dire than it really is so he can assure his request gets funded. His new computer is way more important than anyone else’s. In my experience, people in IT have the corner on this one. Throw in a few jargon words like API, SAS followed by “security breach” and the boss is asking how soon he can have that computer set up. The Diva. Everyone knows that if she doesn’t get her way, there’s going to be a meltdown soon. The Diva’s project,…

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8

In Marketing Effectiveness Trumps Relevance

There is a lot of buzz about being relevant. Given the chance, I take being effective over relevant any day. The most basic tenet of any marketer is to connect the message to its intended audience. It’s that easy. It’s not that simple. My team at The A Group is currently working on a campaign targeting legacy donors: they have large-gift potential, are motivated by leaving a legacy behind, and are between 65 and 85 years old. A social media campaign is not going to reach them. Most likely, an email campaign will not do much better either. Traditionally, the “Builder” generation responds well to direct mail campaign with multiple pieces and telemarketing ( I can’t believe I just wrote down “telemarketing” but I did). I know that creating a new app would be a lot cooler than trying to print and stuff direct mail. Creating a dynamic microsite with…

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6

Church and Ministry Website Usage

In ministry, as in business, the day and time of your posts matter. A good social media strategy is critical. Take a look a this infographic. There are a lot of implications for your church and ministry website strategy. What statistic do you find most surprising?

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