Should You Rethink the Design Process?

I love this quick animation from Apple on design. Specially the line “we start with the question: “What do we want people to feel?” Most design projects start with a different question:” what do we want it to do?”

How do you feel, practically speaking, about the line: “there are a thousand ‘no’s’ for every ‘yes’?”

Mark H Jeffress

That’s an interesting dilemma. In real life often we do not have the luxury to have a thousand “no’s” to an idea or concept, even a few dozen. Most of the time budgets and deadlines will dictate how many, if any at all, “no’s” we get to have.
- Maurilio Amorim
  
  Very well put, Mark. I completely agree. And I think even Apple has had some failures recently–think the failed new maps app.
Gayle Rogers

In the words of Stephen Covey, “Between stimulus and response is choice and that choice is what can lead us to happiness.” I think there should be less “no’s” and more “what if’s”. Clients, deadlines, expectations…all choices…Creative takes time, especially creative that solves problems or makes us “feel”.

How do you feel, practically speaking, about the line: “there are a thousand ‘no’s’ for every ‘yes’?”

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