Posts Tagged ‘apple’

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Innovators Don’t Ask

Innovators Don’t Ask

I’m convinced you cannot use focus groups to describe a ground breaking idea. I’m usually a fan of research, but not when it comes to introducing a cutting-edge idea or new product into the market. Focus groups might be a valid way to improve on an idea, or a help (Continue reading…)

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Apple’s New Game Changing Content Strategy

Apple’s New Game Changing Content Strategy

Yesterday Apple laid out a new subscription service and broad rules for digital content sold through the iPhone and iPad. Apple wants to make sure all app purchases and subscriptions, such as content from Amazon’s Kindle or Nextflix streaming, only happen inside the Apple Store, it also wants to make (Continue reading…)

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What Can Apple Teach the Church about Dealing with People in Crisis?

What Can Apple Teach the Church about Dealing with People in Crisis?

Great customer service is a powerful thing. When a brand that’s build on concepts such as  “simple, easy and powerful” delivers on its promise, there’s joy in the heart of the consumer and good will abounds for a long time. Today one of our Mac laptops at the office crashed. (Continue reading…)

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What I Learned from Creating My First iPhone and iPad App

What I Learned from Creating My First iPhone and iPad App

We just launched our first iPhone/iPad app a couple of weeks ago. This is a media-rich app that allows the user to watch videos, listen to audio, read notes, share information as well as bookmark favorites for access later. The Met Church in Houston, TX was our pilot church– you (Continue reading…)