Maurilio Amorim

For the Fashion Friday edition of my blog, I’m hitting the gym hard. Whether you work out at a private club, the Y, or a community center, your gym is a place where health, fitness and personal well being should rule the day. But it also can be a scary (Continue reading…)

There’s nothing worst than being stuck. That’s a place where you’ve tried everything you know, every trick in the book and nothing has worked. And now you find yourself not able to move forward, upward, sideways or even backwards. The odds are you’re stuck right now trying to figure out (Continue reading…)

“We are good at copying but not good at being authentic.” Those were difficult words for a pastor to say, but both he and I knew they were true. As we talked, he told me he had visited enough congregations to know how churches freely “borrowed” others’ identity.  I ran (Continue reading…)

Words are a powerful and interesting things. With words we build people up or tear down friendships. They are used to bless as well as to curse. I’m a communication professional. I’m deeply flawed and to make matters more complicated,  I’m also Brazilian. Brazilians are often fun, but we’re also (Continue reading…)

I knew I was in trouble even before I began reading a very thought-provoking post on social media by Mitch Joel, Confessions of a Narcissist brought to my attention by Mike Hyatt.  The title alone was convicting. In his post, Joel unplugs from the Matrix long enough to see what (Continue reading…)

I just got off the phone with a young entrepreneur who has started what I call a “socially redemptive business”: proceeds from the business funds not-for-profit organizations. I love the energy, vision, passion and commitment I heard during our phone conversation. But no amount of enthusiasm or sheer determination will (Continue reading…)

“You know we can’t be the Purple Cow forever, ” said the voice on the phone. That was 4 days ago, and I can’t get the conversation out of my mind. In case you haven’t read it, “Purple Cow” is a book by celebrity marketer Seth Godin that says: “You’re (Continue reading…)

What makes a good consultant? Wow, that’s a tough one to answer. But I can tell you that’s more than the proverbial “guy with a slide show from out of town.”  People often ask me that question since I’ve been a consultant for decades, have clients whom I’ve been working (Continue reading…)

The TED conferences in Long Beach and Palm Springs alto have featured some of the best minds in worlds of design, entertainment and technology. Famous for its 18-minute limit per presentation, TED talks have been streamed online millions of times. Recently, Fast Company published a controversial article titled “Is TED (Continue reading…)

“we have a technology problem,” is what I often hear from a client or potential client, but while that might be true, most of the time it’s not the technology problem that’s causing the issue, but a communication one. My company, The A Group, has a technology division where we (Continue reading…)