@maurilio:

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Content Marketing Rules: How to Add VALUE to Your Posts

Content is still king in 2014, but how do you generate meaningful social media that provides VALUE? By focusing on creating content that will be: Visual Amuse             and by making sure you Listen Unify Engage with your audience.   VISUAL A picture is worth a thousand words, and sometimes a thousand clicks. When you scroll through your news feed on your smart phone, what catches your eye? Photo posts account for 93% of the most engaging posts on Facebook. Photos on Facebook generate 53% more likes than the average text only post (Hubspot 2012). Use pictures and video to your advantage by creating compelling images that share the story of your brand and its impact, your brand’s history, and celebrate your customers. AMUSE Even the most conservative brands and organizations can have fun. Show your wittier side and your fans will love you. Think about the unpredictable humor behind…

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Bad Church Signs Get Their Own Music Video

I love church signs. As a matter of fact I have shared a few posts worth of some of my favorite signs over the years. But this video is simply brilliant. I’m sure you’ll enjoy it as much as I did. What’s the funniest or most inappropriate church sign you’ve seen recently?

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32 Reasons to have a Mobile Marketing Strategy

While one of two reasons should be enough for us to pay attention to our mobile marketing, here are 32 reasons to have a mobile marketing strategy:   1. In 2014, mobile internet usage will overtake desktop internet usage 2. Adults spend more time on mobile media than they do on newspapers and magazines combined 3. 91% of adults have their mobile phone within arm’s reach 24/7 4. 81% of U.S. cell users will have smartphones by 2015 5. 75% of mobile users use their mobile device for shopping 6. The global mobile market will grow from $3.4 billion in 2010, to $22 billion in 2016 7. Close to a billion smartphones were sold in 2013 8. 53% of American consumers use their smartphones to access search engines at least once a day 9. Four out of five consumers use smartphones to shop 10. Over 75% of mobile users respond…

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My Loss of Entitlement Saved My Future

I know entitlement first hand. My Brazilian mindset had prepared me for a privileged life where I expected my parents to pay for college, find me a high-paying job, pay for my wedding and set me and my future bride in a new house they would build for us. Nice, isn’t. But that’s not the way it all happened, and for that, I’m most thankful. On my 19th birthday I got a call from Brazil letting me know that the government had frozen any money transfers going outside the country. And even without that restriction in place, my parents could no longer afford to pay for my college education. Therefore goodbye, free college education wedding, first house. easy job. I was crushed. It was the best thing that could have happened to me. I have thanked God for that disappointing news many times over the years. In a conversation, my…

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The Danger of Being a Critic

Negativity always comes with a price. A big one. It’s easy for me to be a critic. I grew up in a family that prided itself in finding what’s wrong with the world and each other. It was sort of a sport around the dinner table to see who would outwit the rest and deliver the best put down. We all laughed, but someone always got hurt. Now I’m a professional critic whose livelihood is partially funded by my ability to discern what’s wrong or what’s not working and help organizations figure out how to communicate in order to move to the next level. Being a critic is dangerous, and I’m very aware of the negativity that can creep in and suck the life out of every experience. I have to work hard on being positive because cynicism and negativity are the first ones at my gate. I don’t want…

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Persuasion and the Two Types of Motivation

What motivates you? That’s the fundamental question for every communicator, sales person and for all us in marketing and communication. While there are a lot of different motivators in our lives, we all fit in two big general motivation categories: 1.  Those who look at what they can gain from life: what can I get out of this? 2. Those who look at what not to lose in life: what am I missing and how can I avoid loss? Often both groups  of people will come up to the same conclusion and course of action, but they will arrive at their decision through completely different motivations. This classification goes beyond the “half-full or half-empty glass” perspective of positive and negative people. In my experience, those who look at life for what it has to offer them are always trying to push their personal and professional boundaries in search of the…

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Why We Need Humor

We need humor because we need laughter. It’s a part of what it means to be human, and I believe it’s a great gift from God. Researchers have found that laughter has health benefits beyond the psychological well being it generates. From WebMd.com In the last few decades, researchers have studied laughter’s effects on the body and turned up some potentially interesting information on how it affects us:   Blood flow. Researchers at the University of Maryland studied the effects on blood vessels when people were shown either comedies or dramas. After the screening, the blood vessels of the group who watched the comedy behaved normally — expanding and contracting easily. But the blood vessels in people who watched the drama tended to tense up, restricting blood flow.   Immune response. Increased stress is associated with decreased immune system response, says Provine. Some studies have shown that the ability to…

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Managing Expectations: The Difference Between Success or Failure

I love to say “YES.” It’s more than just the salesman in me who wants to promise the moon in order to get the deal. I thrive on the challenge to help someone accomplish a goal or seize an opportunity. I specially love tell “yes” to my clients on projects that I know will make a difference in people’s lives. But behind every “yes” there are moving parts, deadlines, budgets and deliverables that most often are beyond my control. I’ve struggled over the years to balance my can-d0 attitude with the realities of resources and realistic time lines. But over the years in business I have come to believe while my clients appreciate my willingness to understand and even share in their sense of urgency, they appreciate even more my honesty on what can realistic be done.  Managing expectations has been the most difficult lesson for me to learn, but…

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Take Your Brand to the Next Level with Two Questions

The question is almost always the same: how can I improve my __? Whether the question refers to a skill, a product, an experience, it’s ultimate about a brand.  How can I improve my brand, then becomes the question. There are corporate, product and individual brands. A brand represents a promise that it makes in the mind of its intended audience. A successful brand evokes positive feelings and delivers in its promises. We all want to improve and grow, but the answer to that question is not as obvious as you might think. Before we can get to the next level, whatever that might mean, we must know at least two critical concepts. What’s my brand promise? Who’s my audience? Your Brand Promise. That’s what your audience/customer/client can expect to get from you. Walmart’s brand promise is simple: everyday low prices. There’s a lot of things you don’t expect from…

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Sometimes All You Need Is To Show Up

It’s a cliche, but it’s a good one: “Sometimes all you need to do is just show up.” I have seen its power in my own life. As a matter of fact, it works for me on a daily basis. I cannot tell you how many times I have abandoned personal growth goals because I was too afraid, too lazy or too discouraged to even try, so I didn’t even bother showing  up. You can’t fail if you don’t try, right? Wrong. For me the greatest battle is winning over my mind. Waking up at 5 am and dragging myself to the gym when I don’t feel like going is not always easy to do. Sitting down and working on a project that’s important but not urgent is tough to do sometimes. But there’s so much more than just showing up at the gym or getting your job done. Sometimes…

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