I love this quick animation from Apple on design. Specially the line “we start with the question: “What do we want people to feel?” Most design projects start with a different question:” what do we want it to do?” How do you feel, practically speaking, about the line: “there are a thousand ‘no’s’ for every ‘yes’?”

Hipster logos have been the rage these days. Here’s how to have one:

The difference between success and failure in any venture often cannot be attributed to a single incident or cause. It’s usually a culmination of factors including timing, execution, assumptions, economic factors, and more. While much has been written on the success of start ups, one factor usually sticks out in my mind. Recently a friend who is in the process of starting a business told me he was “overwhelmed and not sure of what he was doing.” I can relate to that feeling well. But my advice to him still rings true from the early days of my company, The A Group. My words of encouragement were simple: “Don’t quit. Success is 90% perseverance.” I can’t quantify the percentage. But I know that the great majority of the successes I have seen in my professional career both in business as well as in ministry have been directly tied to my…

A logo is a visual representation of an entity, may it be a business, a church, an organization or an individual (remember when Prince dropped his name and wanted to be know by his logo?). My company, The A Group, has created hundreds of logos over the past several years. The process has been as simple or as complicated as each client, but at the end all good logos ultimately share the same DNA. 1. It can be reproduced in one solid color. If your logo needs two or four colors to look good or it needs that nifty 3D effect to look ok, it’s not a successful logo. If it works in solid black then it will work in any color or rendering. 2. It’s simple. I cannot tell you how many times I have run into logos that tried to “tell a story.” Like verbosity, these overly symbolic…

How much, what brand, and even what style of pants does not matter as much as how well they fit you. Pants have more of an impact on how a guy looks than any other clothing item. Ill-fitting slacks will make you look bad no matter how nice and expensive your shirt or jacket are. When buying pants, make sure you try them on and that you can see what’s happening behind you. I have seen some horrific sights that I’m sure the offender never saw happening at the back. Here’s a guide on how to find the right size of of pants. Most men’s pants are sized with two numbers: waist and inseam measurement, in that order. Measure your waist by wrapping a tape measure around your torso wherever you want your pants to fall. Keep a finger or two between the tape measure and you, so that you…