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How Marketing Is Going to Change in 2021
The ways in which we communicate are changing very, very fast. The pandemic has accelerated changes that would have taken years to take full effect and are now happening in a matter of months. Much like you, I want the work I do to mean something. I want my efforts to produce fruit, and I…
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Welcome Pete Wilson to The A Group
Some of the most significant events in life happen outside any clever planning on our parts. This is ever so true in this new chapter of The A Group. Today, Pete Wilson, author, speaker and former pastor of Cross Point Church in Nashville, TN is joining our team as our new President. Here’s how it…
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Your First Impression Matters
“You never get a second chance at a first impression,” sounds like a tired cliche your mother used to get you to comb your hair as a teenager. But I must say that, too often, professionals lose big when they discount the value of a strong first impression. We all have heard someone say: “he…
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Marketing and Technology Come Together: MarTech Conference
When I started The A Group more than 12 years ago, I had no idea I was giving life to a new type of business: martech. We developed in-house technology to make sure our marketing efforts worked and were simple to use. We knew marketing could not live without technology. It was true a decade…
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Your Brand Promise and the Importance of the Front Line
Every person in your organization is telling your story. Paid, volunteer, happy or disgruntled, everyone matters when it comes to your brand’s perception. People talk about brand management like it’s something a highly paid executive carefully orchestrates from the company’s headquarters. But more often than not, managing a brand’s perception is left to those at…
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50 Must-Know Mobile Commerce Stats
Mobile is changing the way we buy, sign up and do most everything online. It’s the fastest growing game-changer/disruptor technology since the internet itself. Here’s a great slidershare on the 50 things you should know about mobile commerce. How have you seen your own purchasing habits change after you adopted a smart phone?
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Learning vs Arrogant Organizations: A Lesson in Survival
Learning organizations grow and live. Arrogant organizations die while looking back at the glory days. In my work as a consultant I can quickly assess if I am dealing with a learning or arrogant organization. No matter the size or age, learning organizations find themselves relevant to their audiences, while arrogant ones might continue to…
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How to Decide If You Can Trust Someone
There are times you instinctively know you should not trust someone. I have learned to trust my first gut reaction after getting in a business or personal relationship with someone I had second thoughts about only to be burned by them later. While I don’t think I can teach anyone how to develop an intuition…
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Selling Tomorrow’s Ideas to Yesterday’s Generation
“How do I convince my boss to try new ideas and technology?” That is one of the most popular questions I get during my speaking engagements. It’s often the young staff from businesses, churches, and organizations wanting to venture out into a social media campaign or a dynamic new mobile tool or app who face…
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The Mobile Church: Text Giving
Text giving is an important tool for the growing church. This post is part 1 in a new series, The Mobile Church. In this series, we explore the way the mobile phone is changing the way people connect and the way churches minister. What was once seen as a potential threat to community is now…
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Bad Church Signs Get Their Own Music Video
I love church signs. As a matter of fact I have shared a few posts worth of some of my favorite signs over the years. But this video is simply brilliant. I’m sure you’ll enjoy it as much as I did. What’s the funniest or most inappropriate church sign you’ve seen recently?
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32 Reasons to have a Mobile Marketing Strategy
While one of two reasons should be enough for us to pay attention to our mobile marketing, here are 32 reasons to have a mobile marketing strategy: 1. In 2014, mobile internet usage will overtake desktop internet usage 2. Adults spend more time on mobile media than they do on newspapers and magazines combined…
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My Loss of Entitlement Saved My Future
I know entitlement first hand. My Brazilian mindset had prepared me for a privileged life where I expected my parents to pay for college, find me a high-paying job, pay for my wedding and set me and my future bride in a new house they would build for us. Nice, isn’t. But that’s not the…
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The Danger of Being a Critic
Negativity always comes with a price. A big one. It’s easy for me to be a critic. I grew up in a family that prided itself in finding what’s wrong with the world and each other. It was sort of a sport around the dinner table to see who would outwit the rest and deliver…
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Persuasion and the Two Types of Motivation
What motivates you? That’s the fundamental question for every communicator, sales person and for all us in marketing and communication. While there are a lot of different motivators in our lives, we all fit in two big general motivation categories: 1. Those who look at what they can gain from life: what can I get…
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Why We Need Humor
We need humor because we need laughter. It’s a part of what it means to be human, and I believe it’s a great gift from God. Researchers have found that laughter has health benefits beyond the psychological well being it generates. From WebMd.com In the last few decades, researchers have studied laughter’s effects on the…
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Managing Expectations: The Difference Between Success or Failure
I love to say “YES.” It’s more than just the salesman in me who wants to promise the moon in order to get the deal. I thrive on the challenge to help someone accomplish a goal or seize an opportunity. I specially love tell “yes” to my clients on projects that I know will make…