About Me / My Story
I am a starter.
I have spent most of my life seeing what could be built before it existed, then figuring out how to bring it to life. That instinct has shaped almost every chapter of my story.
I came to the United States from Brazil with two suitcases, very little English, and no guaranteed path forward.
What I did have was curiosity, faith, work ethic, and a deep belief that communication has the power to move people toward something meaningful.
My career began in ministry, where I learned that messaging is never just about words. It is about trust. It is about clarity. It is about helping people understand why something matters enough to act on it.
In 2001, after more than a decade in ministry, I founded The A Group, a marketing and technology agency built to help organizations grow with purpose.
Since then, I’ve worked with churches, nonprofits, ministries, entrepreneurs, and business leaders who are carrying big visions but often need a clearer path to reach the people they are called to serve.
Over the years, my work has lived at the intersection of strategy, storytelling, technology, and measurable growth. I have helped organizations clarify their brand, launch digital campaigns, build donor funnels, create websites, develop fundraising strategies, and turn scattered marketing activity into focused systems that produce results.
That work has also expanded into the financial and wealth management space through Marketing Wealth, my podcast and growth platform for leaders who want to attract high-net-worth clients and build businesses that actually scale.
But underneath all of it, the mission has stayed the same.
I want to help leaders grow organizations that matter.
This site is where I write about what I am learning along the way: marketing, leadership, entrepreneurship, generosity, technology, faith, growth, and the occasional life lesson that refuses to stay neatly inside one category.
Some of it will be strategic. Some of it will be personal. All of it will come from the same place: a belief that good ideas need courage, clear thinking, and the right systems if they are going to make an impact.