Posts Tagged ‘church’

First impressions matter, whether you like it or not. They matter not only on a personal level but also on a business and even more so when it comes to a church. Our first impression of a business, store or venue sets our expectations for the type of product or (Continue reading…)

I have attended hundreds of church services as a church secret shopper. I’ve had thousands of conversations with volunteers, staff and visitors. Here’s my list of the top 10 worst things people said to me: 10. “Excuse me, but you’re sitting in my seat” It seems cliche but it happens (Continue reading…)

Churches cannot grow  strong using a side-door strategy. Side doors are everything else a church does besides teaching the gospel and helping  people grow in their faith. Somehow along the way, church leaders have decided that music concerts, recreation programs, cafeterias, schools, bookstores and even quilting groups were church-worthy pursuits (Continue reading…)

Positioning is becoming a hot issue with growing churches. While most of the private sector has always struggled with positioning their business in the minds of consumers, churches have not given it much thought until recently. With the proliferation of interdenominational, community, or fellowship-type of churches, positioning a church clearly (Continue reading…)

How do you prepare for your speaking engagements? Pastors have to prepare a message every week, sometimes two or even three messages in the course of a few days. The pressure is always on to deliver something that will challenge, motivate, inspire and ultimately cause people to move from complacency (Continue reading…)

If “marketing” was the church’s buzzword for the ‘90s, “branding” is definitely the new, upstart concept when it comes to communications these days. So what makes the new millennium’s branding better than last century’s marketing strategy? A lot, if we understand the differences between them. Branding and marketing both aim (Continue reading…)

Welcome centers are at heart of the experience in most service-oriented businesses and churches. The idea is a good one: create a focal point that allows newcomers to find the information they need in order to have the best experience possible. But I think we have missed the point on (Continue reading…)

The natural tendency of things is to go from simple to complex. It happens in businesses and it certainly happens in churches. Size, resources, both financial as well a people, dictate a lot of what a church can do in its infancy. But growing organizations, by nature of growth, become (Continue reading…)

“I’m in a different stage of my life right now,” said the young man across the counter as I asked him if he went to church. “I don’t like what organized religion has become,” he continued. I hear a variation of that reasoning quite often. But as I probed and (Continue reading…)

Board meetings can be either energizing or draining. The difference between the two lies whether the board is helping to fuel growth or managing decline. Those are two completely difference meetings; trust me, I’ve sat through both. However, good board meetings are mostly the function of choosing good board members. (Continue reading…)