Archive for the ‘Uncategorized’ Category

@maurilio:

12

Selling Tomorrow’s Ideas to Yesterday’s Generation

“How do I convince my boss to try new ideas and technology?” That is  one of the most popular questions I get during my speaking engagements. It’s often the young staff from businesses, churches, and organizations wanting to venture out into a social media campaign or a dynamic new mobile tool or app who face push back from leaders who don’t understand or are threatened by the new and unfamiliar. So how do you get your point across to yesterday’s generation without frustrating them and getting shut down? If I have learned anything in 20 years of marketing is this: you must speak the language of your target audience. And that goes for the people you have to help adopt a new vision or strategy. Often you have to use yesterday’s language to sell today’s idea to accomplish tomorrow’s mission. Church marketing is a perfect illustration for this principle. While…

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4

The Mobile Church: Text Giving

Text giving is an important tool for the growing church. This post is part 1 in a new series, The Mobile Church. In this series, we explore the way the mobile phone is changing the way people connect and the way churches minister. What was once seen as a potential threat to community is now the great connector of people, creating new opportunities for churches and ministries to reach audiences, minister, and raise funds. Follow this series to learn about the trends in technology that can no longer be ignored. Jennifer is a 26-year-old loyal churchgoer. Each Sunday as she leaves the house, she checks to make sure she’s not forgetting one thing – her phone. She doesn’t bring her Bible and notebook. She certainly doesn’t bring her checkbook. She follows along with the sermon on her Bible app, tweets a verse that stood out to her, then texts her…

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20

We Need More Encouragement Than We Realize

I have days I don’t feel quite right. I’m sure you have those as well. You’re not physically sick, but there’s this feeling down deep in the pit of your stomach that nags at you as if to say, “something is wrong, but I don’t know what.” It’s more of a psychological issue than a physical one. Sometimes fatigue combined with stress can wreak havoc on our bodies and minds. Yesterday was one of those days for me. Interestingly, I found that for me there is a antidote to that depressing ambiguous feeling: encouragement. Just as I was pushing through the day and pressing forward I got a call from someone who during our conversation took time to encourage me. Those were kind words that I didn’t expect to hear but they worked themselves deep into my soul and began to soothe and comfort in a way I had not…

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6

Church and Ministry Website Usage

In ministry, as in business, the day and time of your posts matter. A good social media strategy is critical. Take a look a this infographic. There are a lot of implications for your church and ministry website strategy. What statistic do you find most surprising?

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20

What Should You Stop Doing?

“Every leader must learn that just because you can do something, doesn’t mean you should.” That’s what I came up with after the lady asked me to write down my favorite quote. Nothing had come to mind but that statement. That was it. Of all the books I’ve read and of all the people I’ve studied, is that THE quote? Come on. But it has stuck with me over the past few weeks since the incident. As I think back in my professional career, I have lived and continue to live that statement. As a matter of fact, the more I’m able to apply it to my life, the more successful I become. I remember the first time that I decided to stop fixing the office printer early in my career. Yes, I could do it, but so could someone else and my time was best served elsewhere. It’s not…

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17

Expose Yourself Out of Business

“We priced it low because we wanted the exposure.” Every young, and even some seasoned entrepreneur can fall on the trap of the “exposure” temptation. In the search for legitimacy and clout, entrepreneurs want to have the recognizable “big fish” names in our portfolios.  After all, that means great PR and lots of new clients, right? Wrong. There are several traps of  such reasoning: It sets the wrong expectations. You will enter an organization at the wrong level. Your first job defines what level of player you are. You do not want to be the “cheap” guy. Trust me on this one. It’s not sustainable. Even if your project is successful and the client loves the results, you have set an unrealistic expectation of cost, timelines, and services. When your next bid comes in at twice the price of your first, your new client will balk. “They’re good but not…

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10

We Should Age But Never Grow Old

Aging is a matter of the mind. And yet I tell my body everyday that and it still aches and hurts every time I go out on a run. The truth is that, for the most part, aging stinks. But you can live a long time and never get “old” a.k.a crabby, bitter and demanding. Well, by those standards there are days that I could be considered old, very, very old. We can’t stop gravity and time from slowing us down,but we can stop aging from robbing us of a full life. If you don’t think so, just take a look a this video. Question: How do you stay young?

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12

How to Hire Well: The Owner Principle

I have always been an owner even when I worked for someone else. Recently I have thought about my employment history as well as those who have been my colleges and employees over the years and have come to the conclusion people fall in two main categories: owners and workers. Before you dismiss the post, let me explain. This is not a legal distinction, but a psychological one. Interestingly, some business owners behave like managers or workers doing what’s required of them and completely disconnecting from their jobs once the clock hits 5 p.m. Some hirelings whose heart and passion for their performance cause them operate more like owners. The more owners you have in your organization, the more successful you’ll be, I’m convinced. Here’s a list of owner characteristics: Owners care about the entire team and not just themselves. They know that no one is successful alone. Owners understand…

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29

Are We Working too Hard?

“If you work too much you make yourself and your boss look bad.” That is certain not the American way! Recently I spoke with a friend whom works for an European-owned publishing company. It has taken him a while to acclimate to their working environment where more work hours doesn’t mean more credit from your supervisors. My friend was gently reminded that he was working too much, and, therefore, making his boss look bad. What?! Yes. According to the company’s thinking, if you’re working past 5 p.m. or before 9 a.m., you’re not being effective and not managing your time well. If you work too much your productivity drops and your work quality suffers. According to the French, you make yourself and your supervisor look bad–effectiveness before busy work. And, by the way, they close their offices from December 23 until January 2nd and that’s doesn’t count toward the month’s…

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12

The Business Generosity Principle

“Why are you being so generous with a total stranger?” asked the young entrepreneur sitting next to me on a recent flight. Once he found out I owned a similar business, his questions became very strategic and somewhat personal. After spending the best part of two hours giving him an “MBA” crash course, as the business man on the other side labeled our exchange, I gave him my information in case he had more questions. He was bewildered with my apparent generosity in sharing some of my businesses practices and lessons. The big question was still looming: why would I share business practices with a potential competitor? My response was simple but not simplistic. In all my years, I always receive more in return than I give away. It doesn’t mean I’m ready to give valuable consulting for free or undercharge for my company’s services. But every time I have…

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