Managing Expectations: The Difference Between Success or Failure


I love to say “YES.” It’s more than just the salesman in me who wants to promise the moon in order to get the deal. I thrive on the challenge to help someone accomplish a goal or seize an opportunity. I specially love tell “yes” to my clients on projects that I know will make a difference in people’s lives. But behind every “yes” there are moving parts, deadlines, budgets and deliverables that most often are beyond my control. I’ve struggled over the years to balance my can-d0 attitude with the realities of resources and realistic time lines. But over the years in business I have come to believe while my clients appreciate my willingness to understand and even share in their sense of urgency, they appreciate even more my honesty on what can realistic be done.  Managing expectations has been the most difficult lesson for me to learn, but it has been one  the most important

Managing expectations

Early on in my business career, I was often quick to promise solutions to my clients without much thought on how to deliver them. Sometimes it worked, often it backfired. I was constantly putting my team at a disadvantage because of the unrealistic expectations I had setup with clients. Honestly, I haven’t changed. I still want to say “yes” to every request, but here’s some safeguards I have put in place in order to manage expectations:

Know what you know. I usually get in trouble when I find myself in a space I don’t have any expertise in. The variables I know I can speak confidently about, but when I make the mistake of promising something outside my comfort zone, I’m in for trouble. Take, for example, my first stab at developing an iPhone App. I charged the client 8 times less than it cost to develop it.

Build in safeguards. No matter how excited I am about a project, I can no longer agree on a deliver date. I always make sure I get a firm commitment with the people who’s actually delivering the product or service before a timeline is finalized. This action alone has saved me a lot of grief.

Stand your ground. Sometimes an over-eager potential client will push back and want to manage or even dictate every aspect of a project. I have regretted every single time I’ve given in to demands I knew were unreasonable for the sake of  getting the business. Unreasonable people are like spoiled, undisciplined children who, no matter what you give them, always want more from you and are never satisfied or grateful. If they’re not willing to work with you on the front end, then you’re in for a tough time for the remainder of the relationship. If you blindly give in, you’ll lose the project, the relationship and the money. There are no winners here.

The bigger the stakes the bigger the trust. My best projects and products have been forged during the mutual exchange between our clients and my team. Without mutual trust and honest exchange, projects take an ugly turn where stakeholders watch out for miscues and mistakes. But when you let them know from the beginning that this is “collaborative effort” and that “we’re together in this” grace abounds and instead of blame, people focus on solution. This never happens without trust.

I’m sure this list could be longer. How do you manage expectations?

  • Craig Miles

    I work with projects and deadlines and I always add time, sometimes even double, the amount of time my company tells me a project is going to be completed so I can help manage my client's expectations. It has saved my rear several times.

    • Craig,
      That's a good way to cover your basis. We have a saying at The A Group when budgeting hours for projects: "Are these programmer hours or real hours?" Our programmers have a way to underestimating the amount of time it will take to code a project. We always create a buffer internally so we can manage the time line as well as the cost.

  • "I'm giving it all she's got, captain. She's going to blow!" 🙂

  • Great stuff Maurilio!

  • dianamarsh

    Thank you. Just trying to keep things moving.

    • Oh, don't be modest, you rule the place with an iron fist. But at least you laugh a lot. 🙂

  • Sally Epps

    I know this sounds trite, but I try to under promise and over deliver. It's hard, however with the unreasonable client whom you can never please no matter what you do. I love reading your stuff. Great job.

  • Pingback: Setting and Managing Investing Expectations | The Small Time Investor()

  • Pingback: 5 method()

Share “Managing Expectations: The Difference Between Success or Failure” by Maurilio Amorim


Delivered by FeedBurner