Archive for the ‘communication’ Category

@maurilio:

If You Tweet It, They Will Come OR Branding, Buzz, And Getting People In

Social media works. Period. Savvy churches are now using social media to fund raise, organize events, and bring people to Christ. The old adage that dictated that the pastor of a church had to use the stage for all formal announcements is over. Churches and their communities are plugged in. Communication 101: reach people where they are. And for a large demographic in today’s world that most likely means via social media. Cross Point Church here in Nashville held an overwhelmingly successful night of praise this week that was completely announced via social media and an impressive 1,500 people showed up to the event. No emails, no church bulletins, no announcements were made. This was pure buzz generated solely via social media. Using powerful imagery and graphics and promoting the event with the hashtags #WorshipNight #OneNightOneVoice, Cross Point built up excitement. By posting on Twitter, Facebook and Instagram, they spread…

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Selling Tomorrow’s Ideas to Yesterday’s Generation

“How do I convince my boss to try new ideas and technology?” That is  one of the most popular questions I get during my speaking engagements. It’s often the young staff from businesses, churches, and organizations wanting to venture out into a social media campaign or a dynamic new mobile tool or app who face push back from leaders who don’t understand or are threatened by the new and unfamiliar. So how do you get your point across to yesterday’s generation without frustrating them and getting shut down? If I have learned anything in 20 years of marketing is this: you must speak the language of your target audience. And that goes for the people you have to help adopt a new vision or strategy. Often you have to use yesterday’s language to sell today’s idea to accomplish tomorrow’s mission. Church marketing is a perfect illustration for this principle. While…

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Persuasion and the Two Types of Motivation

What motivates you? That’s the fundamental question for every communicator, sales person and for all us in marketing and communication. While there are a lot of different motivators in our lives, we all fit in two big general motivation categories: 1.  Those who look at what they can gain from life: what can I get out of this? 2. Those who look at what not to lose in life: what am I missing and how can I avoid loss? Often both groups  of people will come up to the same conclusion and course of action, but they will arrive at their decision through completely different motivations. This classification goes beyond the “half-full or half-empty glass” perspective of positive and negative people. In my experience, those who look at life for what it has to offer them are always trying to push their personal and professional boundaries in search of the…

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10

Managing Expectations: The Difference Between Success or Failure

I love to say “YES.” It’s more than just the salesman in me who wants to promise the moon in order to get the deal. I thrive on the challenge to help someone accomplish a goal or seize an opportunity. I specially love tell “yes” to my clients on projects that I know will make a difference in people’s lives. But behind every “yes” there are moving parts, deadlines, budgets and deliverables that most often are beyond my control. I’ve struggled over the years to balance my can-d0 attitude with the realities of resources and realistic time lines. But over the years in business I have come to believe while my clients appreciate my willingness to understand and even share in their sense of urgency, they appreciate even more my honesty on what can realistic be done.  Managing expectations has been the most difficult lesson for me to learn, but…

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11

The Art of Selling Creative Services

Selling new ideas can be tough. If you are a creative type, that’s even tougher. Usually people who need your services realize they need help but often don’t trust the young, creative professional because, by and large, creative people scare them. From the way you dress, to the language you use, all the way to your non-corporate haircut, you can make your potential client nervous. The sooner you realize this dynamic, the sooner you can overcome it. It happens to me quite often. I’m creative, opinionated, and Brazilian. I make a lot of people nervous. Here’s a simple strategy I use when dealing with those non-creative professionals. Understand where their pain is. What do they “think” they need from me? Sometimes what they need and their perception of the need are not the same. Regardless, you must always start from their perspective, no matter your assessment of the situation. Speak…

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2

Know Your Audience and Improvise: A Lesson from a Restaurant Server

Understanding your audience’s motivation is key in finding opportunities to reach them. That point was driven home a while back during dinner at J. Alexander’s in north Atlanta. Our server, Jimmy, did something I haven’t seen done much lately in a restaurant. He assessed the situation and improvised, getting our gratitude as well as up-selling us another course. As I looked at the description for the sea bass special, the words “puddle of brown butter sauce” got my attention. I told Jimmy I was trying to eat clean and if there were an alternative to my butter dilemma. Shortly after our exchange he asked if we wanted an appetizer. Since our options were fried, cheesy, or fried and cheesy, I declined. Thinking on his feet, literally, Jimmy asked, “What about our seared Ahi tuna appetizer?” Interestingly there was not an Ahi tuna appetizer on the menu. “It’s not there, but…

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4

An Immigrant and the Best Political Commercial

A few days ago I saw a very effective political commercial. I have grown tired of attack ads where the opposing candidate is depicted in black and white while the foreboding music plays in the background and the ominous voice-over tells of his or her evil plot to ruin our lives. This commercial was different. It was created and financed by self-made billionaire Thomas Peterffy. Mr. Peterffy, who pioneered electronic trading practices in U.S. markets and now leads discount-brokerage giant Interactive Brokers, embodies the rags-to-riches American dream. Born during World War II in Hungary, he spent his childhood behind the Iron Curtain, where he says the country’s national spirit was eroded by a system that took away the drive of its people to work hard, build businesses, and create jobs. He left for the U.S. as a young man and today his net worth has been estimated at more than…

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5

More Bad Church Signs

I’m sure whoever created these church signs had good intentions. But as you and I know, intentions aren’t the only thing that count. Instead of something profound and inspiring, why not start the week with the  mindless and fun instead?  I present to you really, really bad church signs. If one of these happens to be your church, thank you for the smiles and call my office. Methinks I’ve heard him preach. And they’re not kidding! I’m confused. I’m seeking God at the eleventh hour but I died at 10:30. So the eleventh hour is really 10:15? Is this a plot from the movie “Inception?” Our Pastor is really boring, but check our communion wine! Score. Church people can kill you way faster than worry. Trust me, I know. At least they didn’t call people some other kind of bag. What’s the worst church sign you’ve ever seen? 

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The Problem With Over Communicating

I used to believe one could not over communicate in a volunteer organization, specially church members, volunteers, or leadership, but I have changed my mind on that. Early in my career, communicating with a large group of constituents meant sending them letters, newsletter or post cards in the mail and for church members that would include a blurb in the bulletin and an announcement from the pulpit. The rule of thumb was that you needed to communicate seven times the same message before the majority of people would even become aware of it. Today we have more channels: email, text messages, social media to ad to the mix. But like anything else in life, sometimes more is not better but more is just, more noise, more junk mail, more interruptions. And instead of getting our message through, we become a nuisance to those we want to engage. So how should…

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Technology, Communication and Travel

I have been saying for a while now that technology and communication have fused into one discipline. I don’t think you can communicate effectively in our culture without using digital media. I was reminded of that Saturday night during my late dinner in a tiny Armenian restaurant in Madrid. Restaurant Vartan has been in business for over 33 years. It does not have a website and it is tucked away in a side street away from the city crowded streets. If you do not look for it diligently, you’ll miss it altogether. The fact that I have never been to Madrid and that there are over 3,000 sit-down restaurants in the city to choose from, and that I found my way into Vartan was a feat against all odds. While the establishment does not have a web presence, I found great reviews on the Trip Advisor app on my iPhone.…

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