Posts Tagged ‘strategy’

Your organization might have a good grasp on its vision: you know where you want to go. Most business or ministries I have worked closely with have a very well-defined vision statement. Some talk about their calling, and some still have what I have heard described as a “sense of (Continue reading…)

Last year I actually lost weight during the holidays. It was not a special diet but tweaking my eating habits that allowed me to lose 10 lbs during a time where most people gain 10 lbs. I don’t know about you, but most people come out of the holidays and (Continue reading…)

“How do you sleep at night knowing that so many people are dependent on you for their livelihoods?” Asked a friend I hadn’t seen since The A Group was in its infancy. As a young entrepreneur he is quite aware of his responsibilities for those whom he hired. The question (Continue reading…)

I used to believe one could not over communicate in a volunteer organization, specially church members, volunteers, or leadership, but I have changed my mind on that. Early in my career, communicating with a large group of constituents meant sending them letters, newsletter or post cards in the mail and (Continue reading…)

Many of my current conversations start with “we need our own app.” I usually answer this question with one of my own, “why do you think you need an app?” The usual answer is something similar to what junior high boys give their parents when they want a new game (Continue reading…)

“We are afraid of wasting money on social media. What’s our ROI (return on investment?)” said a potential client recently. I understand the hesitance, especially from organizations that have successfully fundraised, or sold goods, for decades through more traditional means such as events and direct mail. I understand their concern. (Continue reading…)

“We have a technology problem.” Words I often hear from a client or potential client. While that might be a valid concern, most of the time it’s not the technology problem that’s causing the issue, but a communication one. My company, The A Group, has a technology division where we (Continue reading…)

In the new world of marketing and advertising, it’s not as much about your message as it is about engaging your audience in a dialogue about your message. Long ago marketing was all about exposing a product to the public. As competition grew and more products and services continued to (Continue reading…)

First impressions matter, whether you like it or not. They matter not only on a personal level but also on a business and even more so when it comes to a church. Our first impression of a business, store or venue sets our expectations for the type of product or (Continue reading…)

As a business owner, I’m never “off.” The mind of an entrepreneur is always working on opportunities, challenges and next steps. Of all the many thoughts that go through my mind on any given time, there are 4 areas of business that I’m constantly monitoring because I have learned that (Continue reading…)