Posts Tagged ‘strategy’

Apple’s New Game Changing Content Strategy

Apple’s New Game Changing Content Strategy

Yesterday Apple laid out a new subscription service and broad rules for digital content sold through the iPhone and iPad. Apple wants to make sure all app purchases and subscriptions, such as content from Amazon’s Kindle or Nextflix streaming, only happen inside the Apple Store, it also wants to make (Continue reading…)

How Strategic Are Your Friendships?

How Strategic Are Your Friendships?

It sounds self serving, but should our friendships be strategic? Somehow the words friendship and strategy should never appear together, right? Before you dismiss the concept altogether, consider that a strategy is an intentional pursuit of a goal. I have key strategic friendships in my life. These are not self-serving, (Continue reading…)

How I Get My Creativity Back

How I Get My Creativity Back

Creativity is not just for people in the arts. Creative people come up with all kinds of  solutions: from math problems, engineer dilemmas, financing options to book titles, video concepts and logo designs. Creatives make things happen when others can’t. I have made a career of helping my clients to (Continue reading…)

Your Boring Meeting Is Costing You a Lot of Money

Your Boring Meeting Is Costing You a Lot of Money

Every meeting has costs and benefits. Successful organizations realize that while meetings are important, they can also be a waste of time and with it, a waste of money. Sometimes a lot of money. Not long ago I found myself in an all-day meeting with a group of 10 senior (Continue reading…)

What Should The Church Do With Boomers?

What Should The Church Do With Boomers?

As the first of 77 million baby boomers reach retirement age, their annual spending power is estimated at 2 trillion dollars. Businesses are working hard at creating Boomer-centric products from cars to ovens while marketers are coming up with innovated ways to sell these products and services to the most (Continue reading…)

A Church Won’t Grow When Led by a Superstar

All about me Superstar Pastor Maurilio Amorim

Churches stop growing or they plateau for several reasons, too many for one blog post. So I’m tackling them in a series of posts featuring growth barriers for churches I have encountered during years of strategic consulting. I’m calling these posts “Churches Won’t Grow When.”  While some of the issues (Continue reading…)

You Will Regret It If You Don’t Engage: A Social Media Foundation

You Will Regret It If You Don’t Engage: A Social Media Foundation

My friend didn’t know why his social media strategy was not as successful as that of one of his peers who, in his words, “is just killing it!” I didn’t have to think at all to answer that question. The answer was simple and obvious: it’s because he’s engaged and (Continue reading…)

3 Questions You Must Answer Before Launching a Website

3 Questions You Must Answer Before Launching a Website

“we have a technology problem,” is what I often hear from a client or potential client, but while that might be true, most of the time it’s not the technology problem that’s causing the issue, but a communication one. My company, The A Group, has a technology division where we (Continue reading…)