Every Christian has a story of redemption to tell. One would be hard-pressed to find a better story-teller than author Max Lucado. Max has been a best-selling author for over two and a half decades. I remember reading my first Lucado book during my graduate school days. Chances are that if you’re a Christian, you have read some of Max’s books. I was thrilled as my company, The A Group, was chosen by Zondervan Publishers to lead in the efforts of getting Max’s latest release to the public. Our team under the leadership of Tami Heim, created a comprehensive marketing campaign that includes cover design, art direction, all traditional media, PR, social media and even a media-rich website with its own mobile app option for iPhone. Our intent is not only to market a great book, but to allow its important message to live beyond the written pages and to reach people wherever they are in a way to makes sense for them.
In God’s Story, Your Story, Max’s inspires us to see how our own day-to-day story intersects with God’s grand, overarching epic of everlasting redemption. This book is all about our faith stories and how they fit in God’s own timeline. The idea of a website where people could share their story of faith, or testimony, came early on and grew legs. HisIsMine.com is place where you can write, upload audio or video of your own story of faith. To make the site more accessible, we created a mobile app for the iPhone. The book officially releases next week, but you can buy it on Amazon today.
You can share your own story right now by clicking here. In the next few days, you’ll be able to download the mobile app to make that experience even more convenient.
While there are some foundations of marketing a book, there are no cookie cutter marketing strategies. Let me rephrase that: there should not be cookie cutter marketing strategies. Each plan our team creates is different. If you start with “how can we get this message to those who need it the most?” be prepared to break the mold and come up with new ways to engage your audience.
Do you read most paper or ebooks?