Sometimes a book comes along that hits you like a ton of bricks. “Empty Promises” is that kind of a read. My friend and pastor Pete Wilson’s new book is not only something I’m proud to be part of, but it truly is a powerful reminder of how easy it is for me to be trapped by the dangers of the empty promises. When asked about the book, Pete says, “I wrote this book because I see a natural drift in my life. It’s a drift toward things that do not satisfy me, have never satisfied me, and have no hope of ever satisfying me, but I still continue to pursue them anyway.” How ironic is it that although we’ve had gadgets, relationships, success, beauty and all these things that the world says, “This is what satisfies you,” we’ve had those things…and we’ve tasted them….and they didn’t satisfy. So much…

Every Christian has a story of redemption to tell. One would be hard-pressed to find a better story-teller than author Max Lucado. Max has been a best-selling author for over two and a half decades. I remember reading my first Lucado book during my graduate school days. Chances are that if you’re a Christian, you have read some of Max’s books. I was thrilled as my company, The A Group, was chosen by Zondervan Publishers to lead in the efforts of getting Max’s latest release to the public. Our team under the leadership of Tami Heim, created a comprehensive marketing campaign that includes cover design, art direction, all traditional media, PR, social media and even a media-rich website with its own mobile app option for iPhone. Our intent is not only to market a great book, but to allow its important message to live beyond the written pages and to…