On Marketing, Technology, and the Christian World
Google and search engines are ruining our lives. I’m convinced of it. Sure, we can now find everything we want to know about any given subject by typing a word and hitting search. Now wait. We don’t even have to finish typing the word. Magical internet search engine elves anticipate (Continue reading…)
Every Christian has a story of redemption to tell. One would be hard-pressed to find a better story-teller than author Max Lucado. Max has been a best-selling author for over two and a half decades. I remember reading my first Lucado book during my graduate school days. Chances are that (Continue reading…)
Yesterday Apple laid out a new subscription service and broad rules for digital content sold through the iPhone and iPad. Apple wants to make sure all app purchases and subscriptions, such as content from Amazon’s Kindle or Nextflix streaming, only happen inside the Apple Store, it also wants to make (Continue reading…)
The social media revolution has forced traditional journalism to rethink its most basic premise: a well researched, well developed and thoroughly checked news story. We don’t want to wait for weeks or even days for a news story. We want it within hours of it breaking, minutes would be best. (Continue reading…)
“we have a technology problem,” is what I often hear from a client or potential client, but while that might be true, most of the time it’s not the technology problem that’s causing the issue, but a communication one. My company, The A Group, has a technology division where we (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more