I couldn’t help but to eavesdrop during a conversation at the gym locker room last week. I heard a man named Jim asked someone whom I figured was a owner of a marketing agency, if his business was still doing full marketing campaigns. “Yes, we do.” The interested party then followed up with another question, “even social media?” The man’s answer was puzzling to me in its dismissive nature, “we do all that stuff.” By then I was fully engaged in their exchange. Jim went further to prod, “you know social media is a very different strategy.” Then came the confession, “I’m older than 30, so I don’t get social media,” said the business owner. In my opinion, his days are numbered as a professional marketer. Sometime ago, he decided to stop learning and growing. He’s now obsolete.
I’m a life-long learner. I have made that commitment years ago when at the ripe age of 15, I taught an 80-year-old cook how to prepare a dish. That day settled one of the most important lessons of my life: I would never be too old to learn. I might not embrace every new communication or technology idea or tool that comes around, but unless it’s illegal or immoral I’ll probably give them a try.
Where should you be investing your time?
What should you be learning?