Posts Tagged ‘obsolete’



The Day You Become Obsolete

I couldn’t help but to eavesdrop during a conversation at the gym locker room last week. I heard a man named Jim asked someone whom I figured was a owner of a marketing agency, if his business was still doing full marketing campaigns. “Yes, we do.” The interested party then followed up with another question, “even social media?” The man’s answer was puzzling to me in its dismissive nature, “we do all that stuff.” By then I was fully engaged in their exchange. Jim went further to prod, “you know social media is a very different strategy.” Then came the confession, “I’m older than 30, so I don’t get social media,” said the business owner. In my opinion, his days are numbered as a professional marketer. Sometime ago, he decided to stop learning and growing. He’s now obsolete. I’m a life-long learner. I have made that commitment years ago when…

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