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The Happiness Advantage
Some believe happiness comes from finding themselves in the right places, relationships, job, or income level. I don’t believe that, and in recent years there is enough evidence from the field of psychology in what I have believed all along: happiness is not a byproduct of success. The opposite is actually true: happy people become…
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How to Write Marketing Copy that Works
Words are powerful. They can move people into action. They inspire, they challenge, they amuse, but words also sell. Regardless of your industry, you are in sales. We all are, especially those who are in the non-profit sector or church leadership. It’s perhaps the most important of all sales: hope for better days and the…
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4 Questions to Help You Figure Out Your Next Move
“I’m not sure what to do next with my life.” It’s a familiar phrase I hear quite often these days. The economic downturn has created uncertainties and opportunities. People have lost jobs. Career paths that seemed promising a few years ago are now no longer viable. Quite often I talk with people whose lives are…
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How to Market to Your Multiple Audiences
Messaging is critical in any marketing campaign. The wrong message to the wrong audience and all you your effort is a miss. No organization has only one audience. Even if your organization has the most homogeneous target audience, say retired male teachers, it might be at different levels of engagement with the organization: some have…
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What Should You Stop Doing?
“Every leader must learn that just because you can do something, doesn’t mean you should.” That’s what I came up with after the lady asked me to write down my favorite quote. Nothing had come to mind but that statement. That was it. Of all the books I’ve read and of all the people I’ve…
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How to Form a Great Partnership
Partnerships are important part of business as well as ministry. Great partners can help you grow while a bad one can be the death of a dream. While we can easily form a partnership, it takes a long time to break one apart, sometimes with dire consequences. Here’s what I consider before going into a…
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Trust and Competence: Leaders Must Have Both to Succeed
Some people you trust with your life. Some people you know will get the job done. These are two essential qualities that every leader looks for in building their organization. But unless you find both trust and competence in those whom you lead, you don’t have a dynamic team who can grow your business, church,…
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Why Your Next Diet Will Fail
Chances are you have started a new diet this week. And chances are it will fail. I recently heard a man describe his failed diet attempt with what he called a “food coach.” His predicament is unfortunately the norm and not the exception. After seeing a friend lose close to 40 pounds, this man decided…
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Choosing Best: When Good Is Not Good Enough
Sometimes we need to say “no” to a good idea so we can say “yes” to the best idea. Stephen Covey puts it this way: “It’s easy to say ‘no!’ when there’s a deeper ‘yes!’ burning inside.” While that approach to both business and personal life might make sense, and we see the validity in waiting…