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New Year’s Resolutions Revisited
Most people who make new year’s resolutions don’t follow through with them. Statistics say only 12% of those do see their resolutions come to fruition. I say we need a change of perspective. As a marketer, I’m a big fan of re-purposing, re-packaging something that’s still useful but has been rejected by an audience because…
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How Men Should Wear a Scarf
After a few weeks in hiatus, the Fashion Friday post returns. With the weather turning cold, we turn our attention to one of the most basic, and yet, stylish pieces of winter wear: the scarf. Most of our winter garb is primarily black or dark. A colorful scarf can add style and personality to your…
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Your Brand Promise and Your Least Paid Employee
The larger an organization grows, the more its brand message and promise gets delivered by their lowest paid employee: the front liner. Whether your business is retail, food services, theme parks, or a church, those first interactions with a customer usually happen with the lowest paid person in that organization. These are part-time sales people,…
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Getting Your Way: The Art of Negotiating.
Life is a series of negotiations. We negotiate our way through traffic, we negotiate with family, with our boss, with a car salesman, and with our clients. Some of us are better at it than others. But whether it comes naturally and easy or whether negotiating is hard work, your negotiating skills are on the…
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Rethinking Regifting
Regifting is considered to be the lowest form of gift giving. After all it is passing along something that didn’t cost you anything and that you don’t particularly like. It’s less like “paying it forward” and more like “dropping it backwards.” However, I would like to offer another perspective. I would like for us to…
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A Dysfunctional Team? Blame the Boss
“I just wish my team would get along,” I heard from a leader not long ago. That’s not an uncommon complaint. But the more I learn about organizational health, the more I blame the leader for getting it in such predicament. In my experience, unrest, infighting among departments or ministries, or divisions within an organization…
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How I Lost Weight During The Holidays
Last year I actually lost weight during the holidays. It was not a special diet but tweaking my eating habits that allowed me to lose 10 lbs during a time where most people gain 10 lbs. I don’t know about you, but most people come out of the holidays and into the new year broken…
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Expose Yourself Out of Business
“We priced it low because we wanted the exposure.” Every young, and even some seasoned entrepreneur can fall on the trap of the “exposure” temptation. In the search for legitimacy and clout, entrepreneurs want to have the recognizable “big fish” names in our portfolios. After all, that means great PR and lots of new clients,…
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Start Over or Start Again?
The appeal of a new beginning to all of us is the opportunity for a “do over,” to wipe the virtual slate clean. But what often happens is quite the opposite. Recently I talked with a friend who is starting over. It’s a complete new start: a new career, a new town, a new perspective…