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A Historical Day For The A Group with Dr. Meg Meeker
Yesterday was a historical day for all of us at The A Group. One of our authors, Dr. Meg Meeker, just released Strong Fathers, Stronger Daughters the 30-Day Challenge. The follow up to her best-selling book, “Strong Fathers, Strong Daughters.” ‘The book released under The A Group label, since we helped develop, edit, design, and…
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A Case for the Best Job in the World: My Visit To Metro Ministries
Sometimes I am reminded why I have the best job in the world. This past week was one of those times. The marketing team of The A Group presented Metro Ministries in Brooklyn, NY with our proposed marketing and branding campaigns. While we had immersed ourselves in learning about the ministry, nothing truly prepared us…
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How To Tie a Skinny Tie
With the return of the skinny tie to men’s fashion, I’m often asked what’s the best knot for it. Lately I have helped friends, family, and even a men’s apparel store salesman with their tie tying issues (he had trouble with a bow tie, however). Personally I like to use either the four-in-hand or the…
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Becoming a Good Consultant: How to Get There
“I would like to become a consultant. How do I get there?” I get that question quite often. While the answer might not be a simple one, I can tell you it’s more than the proverbial “guy with a PowerPoint presentation from out of town.” While there’s no ultimate consultant’s manual, here are guidelines I…
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The 4 Foundations of a Successful Marketing Campaign
Successful marketing campaigns sell a lot of product, or move people into action. While messaging and graphics are all over the spectrum from amusing to powerful, these campaigns usually cover the four basic foundations for success. They trust. If the consumer doesn’t trust the brand or the fact that the company can deliver on its…
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How to Own a Business and Sleep Well at Night
“How do you sleep at night knowing that so many people are dependent on you for their livelihoods?” Asked a friend I hadn’t seen since The A Group was in its infancy. As a young entrepreneur he is quite aware of his responsibilities for those whom he hired. The question prompted a few realizations: The…
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Is a Beard a Good Idea for Business?
Facial hair has made a come back in the past decade as a fashion statement for the guys. Sorry ladies, not so much for you. Interestingly a recent study in the Journal of Marketing Communications found that men with beards were deemed more credible than those who were clean-shaven. The study showed participants pictures of…
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Dealing with Difficult People: The Drama Queen
In this series of dealing with difficult people we must tackle one of the most disruptive personalities in any environment, especially in the work place: the drama queen. Before you label me a male chauvinist, let me say that the drama queen is not gender specific. Males can make some of the most disruptive drama…
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Dealing with Difficult Clients Part II: The Cheapskate
Dealing with difficult people is not an option; it’s a human dynamic we all face, sometimes daily. Next in this series, I want to address a type we all deal with, especially in lean times: the cheapskate client. There is a big difference between being frugal and being cheap. Frugal people: Maximize resources Optimizes opportunities…