How to Create a Hipster Logo
Hipster logos have been the rage these days. Here’s how to have one: 
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Body Transformation: 3 Foundations
I have been hitting the gym hard the past year and I have seen great results. I went from roughly 15% body fat down to 8% while increasing muscle mass. There are a lot of nuances to get your body on a full transformation schedule, but as I contemplate my journey, I always come back…
Know Your Audience and Improvise: A Lesson from a Restaurant Server
Understanding your audience’s motivation is key in finding opportunities to reach them. That point was driven home a while back during dinner at J. Alexander’s in north Atlanta. Our server, Jimmy, did something I haven’t seen done much lately in a restaurant. He assessed the situation and improvised, getting our gratitude as well as up-selling…
Without a Clear “How” Your Organization Vision is Irrelevant
Your organization might have a good grasp on its vision: you know where you want to go. Most business or ministries I have worked closely with have a very well-defined vision statement. Some talk about their calling, and some still have what I have heard described as a “sense of destiny.” But in my experience…
What Makes a Great Customer Experience?
Regardless of the final results, you will be graded on the entire execution process. Whether we are in the restaurant business, a not-for-profit, a church, or selling gadgets, our measure of success, from the consumer point of view, is not only the quality of deliverables but how well we get there. That thought stuck with…
How Good Should We Smell at Work?
For this edition of the Fashion Friday post, I’m tackling a very sensitive issue that I often get asked about. While my own policy might not be popular, I think it’s the right one. So what’s the place of cologne or perfume in the workplace? How much or how little should you wear to work?…
The Best Business Advice I Have Ever Gotten
When I first started The A Group, we were mostly a marketing agency focused on design, print, and some web work. Today, we are two strong divisions: a marketing agency and a technology company. Throughout our 10 years in business I got a lot of advice from friends and mentors, but one tip has paid…
