I love this quick animation from Apple on design. Specially the line “we start with the question: “What do we want people to feel?” Most design projects start with a different question:” what do we want it to do?”
Sometimes you have to lose a battle before you can win the war. There’s nothing appealing to me about losing anything–not a battle, not my keys, not even weight these days. But in business, as in life, we must pick our battles carefully even to the point of letting go of what we are certain…
Creativity finds inspiration in the most unlikely of places. A few months ago, two young men decided to set the somewhat humorous news interview with Antoine Dodson, brother to a woman who had been assaulted in her apartment by a rapist, to music creating an instant Youtube sensation. Mr. Dodson has moved away from the…
Creativity is not just for people in the arts. Creative people come up with all kinds of solutions: from math problems, engineer dilemmas, financing options to book titles, video concepts and logo designs. Creatives make things happen when others can’t. I have made a career of helping my clients to think innovatively. But I get…
Great customer service is a powerful thing. When a brand that’s built on concepts such as “simple, easy, and powerful” delivers on its promise, there’s joy in the heart of the consumer and good will abounds for a long time. Today one of our Mac laptops at the office crashed. It’s a machine. It’s bound…
There is an audience for just about everything. Really. Your job is to find yours. I was reading Smart Money magazine and ran across Bart Centre, a retired New Hampshire retail executive behind Eternal Earth-Bound Pets: The Next Best Thing to Pet Salvation in a Post Rapture World.” According to Mr. Centre, he has sold 263 pet-care…
Nothing fuels my creative juices more than experiencing creativity on steroids. I get inspired, challenged, stretched and motivated to push my creative boundaries outwardly. But one would think that after watching the same production four times over a decade would get old. In most cases I would agree, but not when it comes to a…