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Start Over or Start Again?
The appeal of a new beginning to all of us is the opportunity for a “do over,” to wipe the virtual slate clean. But what often happens is quite the opposite. Recently I talked with a friend who is starting over. It’s a complete new start: a new career, a new town, a new perspective…
Questions You Should Answer When Creating Your Marketing Plan
There is an audience for just about everything. Really. Your job is to find yours. I was reading Smart Money magazine and ran across Bart Centre, a retired New Hampshire retail executive behind Eternal Earth-Bound Pets: The Next Best Thing to Pet Salvation in a Post Rapture World.” According to Mr. Centre, he has sold 263 pet-care…
What’s My Motivation? How to Reward Your Team
Understanding how to motivate people is key in any business and specially in non-profits. Early in life I thought most people were motivated by cash. After all happiness comes with more stuff, right? Well, that’s not been my experience. While most of us want to live well, most people I know would give money for…
An Immigrant and the Best Political Commercial
A few days ago I saw a very effective political commercial. I have grown tired of attack ads where the opposing candidate is depicted in black and white while the foreboding music plays in the background and the ominous voice-over tells of his or her evil plot to ruin our lives. This commercial was different….
The Art of Selling Creative Services
Selling new ideas can be tough. If you are a creative type, that’s even tougher. Usually people who need your services realize they need help but often don’t trust the young, creative professional because, by and large, creative people scare them. From the way you dress, to the language you use, all the way to…
The Problem With Potential
I decided years ago not to hire on potential. It was one of the better business decisions I have made. Everyone in our team has potential. Lots of it. But that’s not the reason they work here. They have a place in this team because they were able to harness their potential and produce, create,…
