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Know Your Audience and Improvise: A Lesson from a Restaurant Server
Understanding your audience’s motivation is key in finding opportunities to reach them. That point was driven home a while back during dinner at J. Alexander’s in north Atlanta. Our server, Jimmy, did something I haven’t seen done much lately in a restaurant. He assessed the situation and improvised, getting our gratitude as well as up-selling…
The A Group 10th Anniversary Celebration and Open House
Yesterday was a big day for me. Our entire team celebrated 10 years in business and moving into our new offices. There were a lot of details to come together since the save-the-date email was sent prior to even moving in. I’m so proud of my entire team, specially TAG’s President, Shannon Litton, for making…
Leadership 101: The Team is More Important Than Any One of Its Members
I’m responsible for my team. Anything or anyone who threatens the well being of my group becomes an issue I must deal with it. That is true even if the problem happens to be a team member…even a friend. That was a difficult lesson for me to learn. As a young manager, I remember coming…
Marketing and the Conversation Strategy
In the new world of marketing and advertising, it’s not as much about your message as it is about engaging your audience in a dialogue about your message. Long ago marketing was all about exposing a product to the public. As competition grew and more products and services continued to vie for our attention, exposing…
4 Skills Every Good Salesperson Must Have
We are all in sales. No matter what we do for a living, we all represent ourselves, our employer, and our value system to those with whom we come in contact. The very best sales people are not those who will promise anything and harass people to close a deal. People like that don’t last…
Making Your Best Choice
Transition is inevitable. Sometimes we choose to make a move and sometimes we are thrust against our will into a completely new timeline, not of our choosing. But during the times we choose to make a move and to transition, whether it be a job or a relationship, I find that too often we run…
