How to Create a Hipster Logo
Hipster logos have been the rage these days. Here’s how to have one: 
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Sometimes your best PR and marketing campaign is not telling everyone of about your “new and improved” product, which, by the way, are the two most over used and no longer effective words in marketing. People don’t really believe that the new and improved is necessarily better than the old. Think about it. What’s your…
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Yesterday was a historical day for all of us at The A Group. One of our authors, Dr. Meg Meeker, just released Strong Fathers, Stronger Daughters the 30-Day Challenge. The follow up to her best-selling book, “Strong Fathers, Strong Daughters.” ‘The book released under The A Group label, since we helped develop, edit, design, and…
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Sometimes we need to say “no” to a good idea so we can say “yes” to the best idea. Stephen Covey puts it this way: “It’s easy to say ‘no!’ when there’s a deeper ‘yes!’ burning inside.” While that approach to both business and personal life might make sense, and we see the validity in waiting…
In Marketing Effectiveness Trumps Relevance
There is a lot of buzz about being relevant. Given the chance, I take being effective over relevant any day. The most basic tenet of any marketer is to connect the message to its intended audience. It’s that easy. It’s not that simple. My team at The A Group is currently working on a campaign…
