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I love social media. It has changed my professional as well as personal life. I have made new friends, found new clients, and re-connected with my Brazilian high school as well as my American college friends. It’s by far one of the most significant shifts in human interactivity I have ever experienced. Because of it…
What Makes a Great Customer Experience?
Regardless of the final results, you will be graded on the entire execution process. Whether we are in the restaurant business, a not-for-profit, a church, or selling gadgets, our measure of success, from the consumer point of view, is not only the quality of deliverables but how well we get there. That thought stuck with…
How to Write Marketing Copy that Works
Words are powerful. They can move people into action. They inspire, they challenge, they amuse, but words also sell. Regardless of your industry, you are in sales. We all are, especially those who are in the non-profit sector or church leadership. It’s perhaps the most important of all sales: hope for better days and the…
Book Review: Plan B by Pete Wilson
Today my Pastor and friend, Pete Wilson, releases his first book. I’m proud and excited for him because I believe this is an important message that will resonate with many people and hopefully allow them to get closer to God in their walk of faith. I always thought the book would be timely. I had…
Proud of Nashvegas
This week I had the opportunity to host a client’s first trip to Nashville. He grew up in Dallas, now lives in Colorado Springs and has traveled extensively through Europe. He is also is a foodie and has eaten in some of the best restaurants in the world. I wondered how Nashville would fare in…
Traveling Well: Tips from a Weary Traveler
I travel a lot. A whole lot. Until recently most of my travel has been within the US but this year I have been all over the globe. Right now I’m writing this post somewhere over Russia. There’s an art to traveling well, even if you can’t go first or business class as is my…
