There’s no easy way to say it. The traditional Ad Agency is not going to stay around for long. As the big guys scramble to survive and as the little guys close shop, marketing agencies find themselves in a major shift. Some believe it’s a difficult transition, if not an impossible one under the current way most of these shops are setup. In order to survive agencies must: Stop being dependent on the 15% media buying revenue and print markup.  The days of clients spending hundreds of thousands, sometimes millions of dollars on traditional media are numbered. The new media mix is a lot more fluid and fragmented and requires more thinking than a media buyer can do in one afternoon. A direct mail campaign followed by radio and/or TV is no longer the answer for every problem. I’m not certain it’s the answer for any current dilemma. Make technology…

I recently attended a fundraiser where the opening video was so poorly produced that instead of help the cause, I believe it actually hurt it. The excuse was a familiar one, “it’s about the stories and not the production,” was the reply to my text on how bad the video was. The truth is that because of the poor production, great stories were reduced to bad stories that made no sense.  A bad video will undermine an event and the professionalism and competence of any organization and its leaders. Whether you’re using a volunteer, a staff member or even a paid professional, here’s what to look for in a fund raising video: Is this image clear enough to look good on a projection screen? You’d be surprised how poorly produced videos that look OK on computer monitors translate terribly to a projection screen. If a video looks grainy and dark…

“I think our pastor is spending too much time on his blog,” said the voice on the other side of the phone. I had to disagree with the caller and spend some time talking with him about why blogging was one of the best way for his pastor to spend his time, even if it meant that he had to cut some of his office time short or send someone in his place to make a hospital visit.When done well, social media will help a pastor connect with his congregation in a level that, previously, he could only do with a select few. My pastor, for example, Pete Wilson, is an avid blogger, Twitterer, and Facebook user. He has over 6,000 people who daily visit his blog and whose lives Pete speaks into, even though our church only runs 2,500 people in attendance. I keep up with him mostly through…

We have just launched the latest redesign of Cross Point Church’s website. I love the way the site looks and the way it accounts for multiple campuses. But my favorite feature is how simple the site makes to share content anywhere online. As a part of our MediaMachine back end tool, all the code and images, including the Cross Point branded player, is generated through a simple interface that the church staff controls. We believe it should be very simple for Cross Point staff to create tools such as evites, banners, links and embeddable video or audio. We also believe that it should be simple for anyone visiting the site to share such content with their networks as well. However, since the player itself is branded and always links back to Cross Point’s site, the content is never out of context. “Who is this? Where does this come from?” are…

Everyone has to win. I believe that about most exchanges in life, and more so when talking about business. I have spent a lot of my life arguing with brilliant software engineers and developers about the need to create the administrative back end of software as easy and beautiful as the user interface. “We must make it Martha friendly,” is my cry around the office. Years ago we developed software for a church who hired a sweet lady named Martha to work it. Well, Martha was not computer savvy. That’s an understatement—she thought the mouse was a foot pedal the first day she looked at her terminal. Martha did us a big favor. She forced us to make things simple; very simple. And from then on, every time things start to get complicated, I dig Martha up (she’s not really dead, only gone from her old position). “What would Martha…

I’m often cautious when local media wants to feature one of our church clients because I never know the journalist’s intent and often hidden agenda. Needless to say, I was very concerned when I got a call early this summer from a writer for The New Yorker who was doing a feature story on Faith Church, in New Millford, CT. Local media is scary enough, but this was a whole new league of potential bad press. Faith Church is our oldest client and its Pastor, Frank Santora, has become a close friend over the many years we’ve worked together. I met Frank before he even had turned 30 years old, and have walked with him duringthree different capital campaigns, a church name change, 400% growth in the last 7 years, a relocation project, major stylistic and staff changes: the works. Faith Church is one of a few mega churches in…