Nothing has had a greater impact on how I do business than text messaging. Not long ago, I was on a conference call with someone in Texas, someone in Sao Paulo, Brazil and I was in a car driving through New York City. The conversation sounded clear in spite of the thousands of miles and time zones separating us. However, I believe nothing has revolutionized more the face of business in the last decade since the proliferation of email than text messaging.
Just a few years ago, text messaging was seeing as an annoyance designed for teens and not a serious tool for business professionals. But lately, I have seen a major shift in how my busiest clients want to communicate. Some, if not most, of my clients fit into the type A, let’s-get’em-done category. They value getting quickly to the bottom line. They prefer the succinct, and yet effective nature of the text message. I find myself texting more and emailing less. Most of my texts are couple of sentences, and I’m amazed of how much I’m able to communicate. Busy people love getting to the point without a lot of fuss.
Gone is the need for “how are you today,” and “I hope you had a great weekend, blah, blah, blah.” Welcome to, “visuals look great. Need another option without logo.” I also know that a text is instantly delivered to the recipient, and I don’t have to worry about waiting until he checks his inbox or sits at a terminal to get my message.
I’m not advocating that all communication should be this short, but text messaging forces us to get to the heart of the matter and be intentional in each word we use. After all, we only get a few (unless you’re the type who’s compelled to send out 8 text messages in a row on one subject. Yes, you know who you are). Even if I don’t abbreviate words, which I try not to do, texting helps me to say a lot quickly.
As a matter of fact, I’m considering posting this blog in text-messaging format from now on. How would I compose this entire post on my phone? I guess it would be something like,
“texting forces us to be intentional and focused. Goodbye verbosity.”
How have your text messages change the way you do business?