If “marketing” was the church’s buzzword for the ‘90s, “branding” is definitely the new, upstart concept when it comes to communications these days. So what makes the new millennium’s branding better than last century’s marketing strategy? A lot, if we understand the differences between them. Branding and marketing both aim at communicating a product, an…
Welcome centers are at heart of the experience in most service-oriented businesses and churches. The idea is a good one: create a focal point that allows newcomers to find the information they need in order to have the best experience possible. But I think we have missed the point on implementation, specially churches. Somehow we…
The natural tendency of things is to go from simple to complex. It happens in businesses and it certainly happens in churches. Size, resources, both financial as well a people, dictate a lot of what a church can do in its infancy. But growing organizations, by nature of growth, become increasingly sophisticated and, thus more…
“I’m in a different stage of my life right now,” said the young man across the counter as I asked him if he went to church. “I don’t like what organized religion has become,” he continued. I hear a variation of that reasoning quite often. But as I probed and asked about his church background,…
Board meetings can be either energizing or draining. The difference between the two lies whether the board is helping to fuel growth or managing decline. Those are two completely difference meetings; trust me, I’ve sat through both. However, good board meetings are mostly the function of choosing good board members. While that sounds so obvious,…
Someone asked me yesterday “so what do you think is the future of the church in America?” Boy, that’s a loaded question. A lot of people smarter than me have speculated on where the American church is headed. Some feel hopeful but many others have pointed towards the spiritual darkness of the European landscape as…
As the first of 77 million baby boomers reach retirement age, their annual spending power is estimated at 2 trillion dollars. Businesses are working hard at creating Boomer-centric products from cars to ovens while marketers are coming up with innovated ways to sell these products and services to the most affluent generation ever to walk…
I spent Sunday morning with my friends at the Church on The Eastern Shore in Fairhope, Alabama, a very eclectic artist community near Mobile. I rejoiced with them as hundreds of new faces visited the church on the opening Sunday of their new teaching series. That’s a part of my job that gives me great…
He’s only twelve years old but he convinced his whole family to try a different church. After spending the night at our house one weekend, Josh attended a service at the downtown campus of Cross Point Church. He sat quietly through worship and teaching but afterward spoke his peace “wow, I wish my church was…
We all want to believe we are friendly. I’ve never been to a church that said, “we’re not friendly.” Well, I take that back. I once visited with a minister who said “we’re not a very friendly congregation.” And boy, he meant it. But usually churches I work with are evangelical protestant congregations with a…