christian organization

Church Branding or Marketing? What’s the Difference?

ByMaurilio Amorim April 27, 2011

If “marketing” was the church’s buzzword for the ‘90s, “branding” is definitely the new, upstart concept when it comes to communications these days. So what makes the new millennium’s branding better than last century’s marketing strategy? A lot, if we understand the differences between them. Branding and marketing both aim at communicating a product, an…

Legacy Christian Organizations and the Irrelevance Spiral

Church Branding or Marketing? What’s the Difference?

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