Posts Tagged ‘marketing’

I have lived with an assumption for quite some time that I’m currently questioning. In my mind, digital natives (those who grew up with the internet, mp3 players and smart phones) as opposed to digital immigrants (those of us who had to learn to use such technology) were some of (Continue reading…)

Churches cannot grow  strong using a side-door strategy. Side doors are everything else a church does besides teaching the gospel and helping  people grow in their faith. Somehow along the way, church leaders have decided that music concerts, recreation programs, cafeterias, schools, bookstores and even quilting groups were church-worthy pursuits (Continue reading…)

There’s no easy way to say it. The traditional Ad Agency is not going to stay around for long. As the big guys scramble to survive and as the little guys close shop, marketing agencies find themselves in a major shift. Some believe it’s a difficult transition, if not an (Continue reading…)

If “marketing” was the church’s buzzword for the ‘90s, “branding” is definitely the new, upstart concept when it comes to communications these days. So what makes the new millennium’s branding better than last century’s marketing strategy? A lot, if we understand the differences between them. Branding and marketing both aim (Continue reading…)

I was in Sao Paulo, Brazil at the lobby of a hotel waiting with my client to meet our Brazilian hosts whom I did not know. One of the men looked up from his cell phone and startled me by saying, “Aren’t you Maurilio? I follow you on Twitter.” The (Continue reading…)

Traditional retail is in trouble. More and more people are buying products online. It’s convenient, easy and, for the most part, cheaper than going on a shopping expedition to the local mall. Retailers have noticed that and are trying to figure out what they need to do in order to (Continue reading…)

I spent Sunday morning with my friends at the Church on The Eastern Shore in Fairhope, Alabama, a very eclectic artist community near Mobile. I rejoiced with them as hundreds of new faces visited the church on the opening Sunday of their new teaching series. That’s a part of my (Continue reading…)

They are the most educated and studied generation on earth. Parents, teachers, marketers and communicators want to figure out how to successfully reach millennials. As a parent as well as employer of Gen Yers, I’m always glad to find new, helpful research. Recently, I read in Advertising Age an excellent (Continue reading…)

Most Christian leaders I know struggle to find balance in life. They need to find the proper ratio between work and family time, the balance between eating and exercising.  But while most of us would agree that family always comes before work and that overeating and poor exercise habits are (Continue reading…)

I love artists. My parents owned an art gallery growing up in Brazil, my father is a plastic artist and I have done a lot of graphic design in my past. My company is always looking for creatives in video, web and print. I love meeting young talented people who (Continue reading…)