Posts Tagged ‘marketing’

They are the most educated and studied generation on earth. Parents, teachers, marketers and communicators want to figure out how to successfully reach millennials. As a parent as well as employer of Gen Yers, I’m always glad to find new, helpful research. Recently, I read in Advertising Age an excellent (Continue reading…)

Most Christian leaders I know struggle to find balance in life. They need to find the proper ratio between work and family time, the balance between eating and exercising.  But while most of us would agree that family always comes before work and that overeating and poor exercise habits are (Continue reading…)

There I sat hearing the same lame excuses I’ve heard for the past 12 months from the staff of a very large not for profit: “we can’t do it because IT told us it would take 5 years before we can have online registration and payments.”  Are you kidding me!? (Continue reading…)

Since we started The A Group 9 years ago, we have been giving Christmas gifts to our clients: expensive cookies, designer pen, leather notebooks, engraved pad-folios to name a few. However none has elicit the volume of feedback through notes, calls and lots of social media mentions as this past (Continue reading…)

Most people in business has heard, worked on or paid for SEO (Search Engine Optimization) on their websites. SEO attempts to setup a website in a such a way that when search engine bots and crawlers visit your site, they are able to find, index and eventually display your information (Continue reading…)

I hear a lot about alignment lately. Business and church leaders like to talk about being aligned with mission, staffing, and consumers. It sounds great in meetings. It usually makes people think that you very smart when during any discussion you say “but we must make sure we have alignment (Continue reading…)

I chose “Making a Difference” for my blog title years ago because when I started The A Group, my intent was to help churches, ministries and businesses to make a difference in the lives of people in their communities and around the globe. And we have. Over the past 9 (Continue reading…)

Last week we closed on the sale of our house. We lived there for almost 11 years. Here’s what’s interesting about the sale of our house: we put the house in the market on a Thursday, had an open house on Sunday, and had a full-price offer within a week, (Continue reading…)

Protestants have been on the marketing bandwagon for a long time, but our Catholic friends have not embrace it until recently. This video is from Father Vic on the behalf of the Roman Catholic churches of Brooklyn, Queens and Long Island. This was part of a “confessional campaign” to drive (Continue reading…)

When I found out that my current lawn service did not mowed grass in my new neighborhood, I decided to call on a few people who have left cards or mailed pamphlets to my new house. One that caught my attention was Will’s Lawn Service. Will is a 15-year old (Continue reading…)