Easter is often a wasted opportunity for churches. “Easter attendance looks good in the reports, but the extra people show up for that Sunday but they don’t come back until the next holiday” said the disappointed pastor on the other side of the table from me. Unfortunately, he was right. A lot of people come through the doors of churches during Easter who never return until next year, if they come back at all. But that doesn’t have to be the case. Over the years, I have seen churches of all sizes compel the “Easter Crowd” to return the following weekend and eventually become part of the congregation. With some pre-planning and strategic intent, you can improve your odds at getting back the people who, otherwise, you might not see again for another year. Most of the churches I work with will start a new teaching series the weekend after…

What should I wear for Easter Sunday? If you happen to be living in the South or Southwest of the US, that’s a question a lot of guys ask this time of the year. More than any other weekend, Easter Sunday brings out boldness in even the most fashion-timid of guys. And nothing says spring more elegantly than white pants. For several years the white pants have been in a status of hiatus, relegated to tropical islands and part of the esoteric “resort wear.” But lately they are making a come-back. Lacoste, Dolce and Gabbana, and Gucci have all featured white pants in their 2011 spring and summer collections. Gucci and Guess have great looking white jeans versions. But wearing white pants come with responsibilities and warnings. No Pleats.  Don’t pull out your 1985 college edition of the white pants. Right fitting. Dark colors can look ok if they are…

I think it was Bill Hybels who said that “The Church is still the hope of the world”–not in a means unto itself, but as the messenger and conduit in which God uses it to reach out to those outside the faith and bring them into communion with Himself and with His people. Late Saturday my friend and client, Sal Sberna sent me a picture of his Easter service rehearsal. He gave me a challenge: why not text some of your clients and ask them to send you phone pics of their Easter services and share them with your team on Monday? As the pictures and reports of what God had done in many of these services came through my phone on Sunday, I felt compelled to share them not only with my team but with you as well. These pictures reflect literally hundreds of thousands of people who attended…