Archive for the ‘marketing’ Category

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The Death of The Advertising Agency

The Death of The Advertising Agency

There’s no easy way to say it. The traditional Ad Agency is not going to stay around for long. As the big guys scramble to survive and as the little guys close shop, marketing agencies find themselves in a major shift. Some believe it’s a difficult transition, if not an (Continue reading…)

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Church Branding or Marketing? What’s the Difference?

Church Branding or Marketing? What’s the Difference?

If “marketing” was the church’s buzzword for the ‘90s, “branding” is definitely the new, upstart concept when it comes to communications these days. So what makes the new millennium’s branding better than last century’s marketing strategy? A lot, if we understand the differences between them. Branding and marketing both aim (Continue reading…)

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Don’t Sacrifice Effectiveness on the Altar of Relevance

Don’t Sacrifice Effectiveness on the Altar of Relevance

The most basic tenet of any marketer is to connect the message to its intended audience. It’s that easy. It’s not that simple. My team at The A Group is currently working on a campaign targeting legacy donors: they have large-gift potential, are motivated by leaving a legacy behind, and (Continue reading…)