The job of the innovator is to create a new culture. But the job of the communicator is to speak the language of the culture, or create a new language in order to communicate effectively. Recently, I heard David Kinamman, president of Barna Research, talk about visualcy. I immediately understood it and it gave name to a trend I have been aware of for quite some time.
- Content is moving from passive to interactive from literacy to visualcy
- The average American teenage consumes 34 gigs of information a day, mostly video games and television
- Printed words account for less than 0.1% of today’s total communication
- The average teen spends more than 10 hours a day looking at media
What are the implication for communicators? How is this shift impacting how you communicate?