I attended a church production featuring great acting and singing talent supported by a strong team. It always make me happy when churches find, cultivate and deploy talented people for artistic productions. Where else would art and creativity come from but from the heart and mind of God? What troubled me about my experience wasn’t the quality of the experience, but the lack of strategic intent. At the end of the thing, I was left not knowing how to respond. Besides showing my appreciation for the talent and hard work through my applause, I walked away not being able to answer the “why” question. That was a miss opportunity of a weekend service to create impact. Next time your creative team decides on a video, play, reading or any artistic element within your service, you should ask these questions.
What do we want to accomplish?
What’s our ultimate goal?
How do we measure success?
Does the potential impact justify the amount of resources both financially as well as human?
I’m always saying to my team “just because we can do it, doesn’t mean we should.” That certainly applies to a lot of ideas within churches and ministries as well. I’m not saying that you shouldn’t take risks and try something bold or controversial because you think its impact might be worth it. No one accomplishes anything great without taking risks. I get that.
But they must be strategic risks with clearly defined rewards; otherwise, you can execute perfectly but fail to advance the cause. While saying “that was cool” might work for a matinee, the gospel has a lot more to offer than that.
When was the last time you sat through a performance or video that you couldn’t articulate its reason for existing?