I attended a church production featuring great acting and singing talent supported by a strong team. It always make me happy when churches find, cultivate and deploy talented people for artistic productions. Where else would art and creativity come from but from the heart and mind of God? What troubled me about my experience wasn’t the quality of the experience, but the lack of strategic intent. At the end of the thing, I was left not knowing how to respond. Besides showing my appreciation for the talent and hard work through my applause, I walked away not being able to answer the “why” question. That was a miss opportunity of a weekend service to create impact. Next time your creative team decides on a video, play, reading or any artistic element within your service, you should ask these questions. What do we want to accomplish? What’s our ultimate goal? How…