“You know we can’t be the Purple Cow forever, ” said the voice on the phone. That was 4 days ago, and I can’t get the conversation out of my mind. In case you haven’t read it, “Purple Cow” is a book by celebrity marketer Seth Godin that says:
“You’re either a purple Cow or you’re not. You’re either remarkable or invisible.”
I like to think of myself as a purple cow. Well, if I don’t pick up my running mileage I’ll be a different kind of cow, but none one us wants to believe that we’re no longer remarkable or that we now work for a boring, invisible or irrelevant organization. Mr. Godin and others have written a lot about becoming a purple cow, but once we get our colorful cow status, how do we stay there?
Very few have been able to sustain purple cow status for a long time. Apple has done it, and so has Herman Miller, Madona, and Southwest to name a few.
So once we get our purple stripes what do we do to prevent fading into oblivion? What are you doing to stay purple?