On Marketing, Technology, and the Christian World
Positioning is becoming a hot issue with growing churches. While most of the private sector has always struggled with positioning their business in the minds of consumers, churches have not given it much thought until recently. With the proliferation of interdenominational, community, or fellowship-type of churches, positioning a church clearly (Continue reading…)
“You know we can’t be the Purple Cow forever, ” said the voice on the phone. That was 4 days ago, and I can’t get the conversation out of my mind. In case you haven’t read it, “Purple Cow” is a book by celebrity marketer Seth Godin that says: “You’re (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more