Catholics and the New Church Marketing


Protestants have been on the marketing bandwagon for a long time, but our Catholic friends have not embrace it until recently. This video is from Father Vic on the behalf of the Roman Catholic churches of Brooklyn, Queens and Long Island. This was part of a “confessional campaign” to drive people to confession before Easter. The video was featured on their campaign microsite Yes, this is for real.

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I’m going to give them props for trying something new and funny. It got me to watch all the way through and it made me smile. And that’s a feat considering I don’t usually make through most church videos no matter how short they are.

What’s your take on Father Vic and his “ShamWow” parochial parish parody? (sorry, but I could not resist.)

  • Steve Wells

    Wow. I don't know what to say. I just hope I don't have to take communion from this Priest.

  • Anonymous

    I'm glad to see Catholics having a good time. I'm happy for them. And Father Vic is very cute as well.

  • @Anonymous I'm not sure you can say a Priest is cute. You don't they can't marry, right?

  • The best way to judge any marketing piece is how well it works, right? I'm not the target audience, but I'll bet it did work for a bunch of NY Catholics. I give them props for (a) holding on to a core element of their approach to our faith and (b) trying to get with it.It was a bit campy. So what? More people saw it than saw the Easter ad my denom ran–b/c we didn't run one.

  • SIR

    Thanks for sharing Maurilio…Very interesting…


  • Now that made me smile. The young priest is teaching his seniors the basics of church marketing 101. Hopefully this would influence some of the traditional church leaders to give the "new ways" a try. Which is undeniably more effective when used properly.

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