
I help leaders grow organizations that matter.
Practical thinking on marketing, leadership, generosity, entrepreneurship, and growth.
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Legacy Christian Organizations and the Irrelevance Spiral
The essence of communication is to understand your product, your audience and to present your product in a way your audience can understand it. Simple, right? Well, not in my experience with legacy Christian organizations. Some are losing the battle with culture and relevance. First, let me define legacy organizations: movements, groups and churches that…
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Positioning Your Church
Positioning is becoming a hot issue with growing churches. While most of the private sector has always struggled with positioning their business in the minds of consumers, churches have not given it much thought until recently. With the proliferation of interdenominational, community, or fellowship-type of churches, positioning a church clearly in their mind of the…
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Managing the Decline
“She was hired to manage the decline.” I heard those words over a year ago and they have haunted me ever since. I have lived a life where advance, growth, opportunity, were the words used to describe the next idea, product or ministry. I was hired once to turn a money-losing summer day camp around…
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Why I Need Balance
I struggle with finding balance in my life. I’m driven, performance oriented and competitive. Those traits don’t mix well with balance, but I understand that without balance in my life, I tend to focus on the urgent and forget to take care of the important. I’ve heard someone say recently that balance is overrated. Throw…
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The Problem with Positional Leadership
We can distill leadership in two of its basic foundations: positional and influential. Understanding them will dictate and help you successfully navigate through leadership waters. You can be given the position but unless you also have the influence, you are not really a leader. Positional leadership is given, while influential is earned. While they are…
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Are You Communicating or Trying to Impress?
“He’s so smart. I can’t understand half of he’s talking about.” I heard that said of a speaker not long ago. I couldn’t disagree more. Good communication takes into account your target audience and tries to create a bridge between the message and the audience it’s trying to reach. Great communicators do now show off…
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Summer Essentials: Sunglasses
No summer wardrobe is fully complete without the perfect pair of sunglasses. Guys, the good news it that there are a lot of different styles that you could wear that are in vogue these days. There’s a resurgence for the third time of the RayBan’s Wayfarer as well as strong come back of the Aviator.…
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The Death of The Advertising Agency
There’s no easy way to say it. The traditional Ad Agency is not going to stay around for long. As the big guys scramble to survive and as the little guys close shop, marketing agencies find themselves in a major shift. Some believe it’s a difficult transition, if not an impossible one under the current…
