“We priced it low because we wanted the exposure.” Every young, and even some seasoned entrepreneur can fall on the trap of the “exposure” temptation. In the search for legitimacy and clout, entrepreneurs want to have the recognizable “big fish” names in our portfolios. After all, that means great PR and lots of new clients,…
The appeal of a new beginning to all of us is the opportunity for a “do over,” to wipe the virtual slate clean. But what often happens is quite the opposite. Recently I talked with a friend who is starting over. It’s a complete new start: a new career, a new town, a new perspective…
Understanding your audience’s motivation is key in finding opportunities to reach them. That point was driven home a while back during dinner at J. Alexander’s in north Atlanta. Our server, Jimmy, did something I haven’t seen done much lately in a restaurant. He assessed the situation and improvised, getting our gratitude as well as up-selling…
One of the toughest lessons I had to learn as a businessman was to identify and successfully deal with a no-win situation. That’s a very difficult situation for an entrepreneur to navigate because most of us are optimists by nature. We want to believe we can rescue the relationship, deliver on our promise,s and save…
Sometimes you are not in your best game. Things go wrong, and you know what just happened is in no way close to your best effort. You or your team fail your customer, client, or audience. So what should you do as a leader? Recently I ate at a restaurant where everything went wrong. Horribly…
Impacting an emerging generation is not easy work, especially if you want to create a shift in thinking and attitude that lasts a lifetime and not merely create an emotional experience that is only remembered but has little impact. My son Marcus has been part of the Student Leadership University (SLU) for the past 3 summers…
A few days ago I saw a very effective political commercial. I have grown tired of attack ads where the opposing candidate is depicted in black and white while the foreboding music plays in the background and the ominous voice-over tells of his or her evil plot to ruin our lives. This commercial was different….
The more talents and skills you have the more likely you are to take something from nothing to up and running. Talented people who can learn quickly, adapt, and grow are the heart and soul of start-ups. But unless you learn to let go of most of those things, the organization you serve will not…
I have been hitting the gym hard the past year and I have seen great results. I went from roughly 15% body fat down to 8% while increasing muscle mass. There are a lot of nuances to get your body on a full transformation schedule, but as I contemplate my journey, I always come back…
I need encouragement. For someone who sees the glass half full and opportunity during the tough times, I am not a natural encourager. That’s not an excuse, however. If I need encouragement, why shouldn’t those around me need it as well? They do. We all do. Here’s what I know encouragement does for me: It…