Author: Maurilio Amorim

  • Creamless Creamy Tomato Soup

    This is not a cooking blog, but I love to cook and several people asked for the recipe once I tweeted about it. Plain tomato soup can be thin and sharp. Adding cream—the usual stodgy solution—merely dulls it. I wanted to tame the tartness without losing flavor. I found this recipe in Cooks Illustrated. You have to be a member to get it, so I’m posting it here for you.



    The Problem

    Too many versions of tomato soup either feature an acidic, watery broth or an overdose of cream. Though it’s meant to tame tartness and lend body, adding cream goes hand-in-hand with muting flavor.
    The Goal

    we wanted a tomato soup with good looks, velvety smoothness, and a bright, tomatoey taste. And we wanted it without the cream.

    The Solution

    First, we chose canned tomatoes—they’re almost always better than the average supermarket tomatoes plus they’re already peeled. To begin brightening the flavor, I swapped out the butter used to sauté our onion and garlic base for olive oil, finding that milk solids in the butter tamped down the tomato flavor (much as cream does). A bay leaf and a pinch of red pepper flakes also upped flavor. We added the vegetables to the tomatoes and a can of chicken broth, then added a touch more oil and a couple tablespoons of brandy before pureeing the soup in the blender. But we still needed to address tartness and thinness. A little brown sugar toned down the bite, and we were pleasantly surprised when we added an ingredient suggested by classic Spanish gazpacho: bread. Not only did bread further temper the acidity, but it also served as a thickener. However, adding bread required us to reorder our procedure since we needed to limit the amount of liquid in the blender to prevent ending up with bread chunks swimming in a sea of broth. It was simple enough to puree the tomatoes with the aromatics and bread before adding to the pan along with the broth.If half of the soup fills your blender by more than two-thirds, process the soup in three batches. You can also use an immersion blender to process the soup directly in the pot. For an even smoother soup, pass the pureed mixture through a fine-mesh strainer before stirring in the chicken broth in step 2. Serve this soup with Grilled Cheese Sandwiches for a Crowd or topped with Butter Croutons.

    Ingredients
    1/4 cup extra virgin olive oil , plus more for drizzling
    1 medium onion , chopped medium (about 1 cup)
    3 medium garlic cloves , minced or pressed through garlic press (about 1 tablespoon)
    Pinch hot red pepper flakes (optional)
    1 bay leaf
    2 (28-ounce) cans whole tomatoes packed in juice
    1 tablespoon brown sugar
    3 large slices good-quality sandwich bread , crusts removed, torn into 1-inch pieces
    2 cups low-sodium chicken broth
    2 tablespoons brandy (optional)
    1/4 cup chopped fresh chives
    Instructions

    1. Heat 2 tablespoons oil in Dutch oven over medium-high heat until shimmering. Add onion, garlic, red pepper flakes (if using), and bay leaf. Cook, stirring frequently, until onion is translucent, 3 to 5 minutes. Stir in tomatoes and their juice. Using potato masher, mash until no pieces bigger than 2 inches remain. Stir in sugar and bread; bring soup to boil. Reduce heat to medium and cook, stirring occasionally, until bread is completely saturated and starts to break down, about 5 minutes. Remove and discard bay leaf.

    2. Transfer half of soup to blender. Add 1 tablespoon oil and process until soup is smooth and creamy, 2 to 3 minutes. Transfer to large bowl and repeat with remaining soup and oil. Rinse out Dutch oven and return soup to pot. Stir in chicken broth and brandy (if using). Return soup to boil and season to taste with salt and pepper. Serve soup in individual bowls. Sprinkle each portion with pepper and chives and drizzle with olive oil.

    This is a winner: rich in flavor and texture but low in calories and fat.

  • Carpe Diem Before It’s Too Late

    Friday night my friend Chad called to tell me his good friend Martin had just dropped dead after returning home from a run. I didn’t know Martin, but he was practically my age and, according to Chad, very healthy.

    So what does that mean to you and me? Well, there are probably many lessons here, but the obvious often escapes us: we are not guaranteed another day on earth. Today is all we have. Carpe Diem before it’s too late.

    Chad called not only to tell me the sad news, but also to let me know that 1. my hair looked good and 2. that he loved me (he knows me well). I’m sure he hugged his children specially tight Friday night. I snuggled up with boys on the couch and told them both I loved them within minutes of the call.

    Interestingly, last week another friend had asked me what I’m working on for the next 10 years. Usually I’m not at a loss for words, but after a bit of reflection I told him “people.” The older I get the more important relationships become to me.

    If you knew you had another month to live, what would you do differently?

  • Don’t Blame It on Rio (Just Take it Back from the Criminals)

    I’m happy for Rio’s win bid to host the 2016 Olympic games. I think it’s past time that a South American country host the games. But beyond hosting the world for the games, I hope that this opportunity along with the World Cup event in 2014 (in many ways a bigger deal than the Olympics for most non Americans)will help Rio deal with with their crime situation.



    During my last visit to Rio a few years back, I heard horror stories from residents of how organized crime ruled the city. One that stuck with me was a large area “shut down” (where stores are forced to shut down for hours in the middle of the day or risk being burglarized) was staged and directed by a crime boss from inside of one of the city’s prisons.

    For it’s amazing beauty, and let me tell you it is a beautiful city, Rio is a place where you never let your guard down, or walk carelessly through even the most exclusive areas. There’s a strong warning from the Overseas Security Advisory Council for travelers going to Rio of a “critical” unsafe situation. Last year alone there over 5700 murders in Rio. By comparison, Rio has a population of about 6 million people while NYC with over 8 million residents had 496 murders in 2008.

    Hopefully this spotlight will cause the Brazilian government to sober up and rescue the “cidade maravilhosa” (the wonderful city) from the hands of criminals.

    My prayer is by the time the games start, the Girl from Ipanema is still walking the beach and has not been raped and murdered.

  • In Need of New Language

    Half-way through a great Sunday morning service at The Life Church of Memphis, it hit me: they need new language to help define their uniqueness both theologically as well experientially. And then I realized that there are potentially hundreds of churches in America in the same place. They need a new expression to help shape their movement and give them new context in American Christianity.


    Not long ago the term “spirit-filled” evoked images of people falling down, speaking in tongues and, yes, even “barking in the Spirit.” Some of the neo Charismatic churches that still believe in the demonstrative gifts of the spirit on an individual level but not as much corporately are still using this outdated phrase to define themselves. That’s a problem.

    Those who are looking for the old school spirit-filled experience will be disappointed with the lack of, what I call, chaos in the neo charismatic services and those who chose not to go because of fear of people falling over in the isles will often miss a great service.

    How would you describe this new expression?

  • Selling and the Gospel

    “I like you. How can we work together?” I remember hearing that from a person who barely knew me at the time and today is a client, and, more importantly, a friend. We all buy services and products, but we often buy them from some one, and the nature of sales has more to do with the salesperson than it does with the buyer. Great salespeople can sell most anything.

    In my experience, people want to buy from those whom they like. All things being equal, I want to buy from someone I relate to and trust. I might even be willing to pay a premium for good service and a smile. Just ask the girl at the sun glass store where I bought a new pair of expensive glasses after she convinced me it made me look younger. (Ok, I was grasping for a reason and the phrase “they make you look so young” would’ve sold me the glasses and a timeshare in Boca).

    This line of reasoning got me thinking about evangelism and how some of us approach outreach. Some insist we need enough knowledge to make a compelling argument and a strong defense. It’s all about theology with them. The proper training and information will prepare you to share your faith. Others make a case we just need to love on people and gently lead them to faith. They argue that people won’t respond until they know how much you care about them and that they are convinced they’re not your latest conquest in what some have called a “Christian Safari.”

    In my experience in the real world the winning combination is someone with good knowledge of the product whose personal interest in me comes across as genuine. If Christians were to take Ephesias 4:15 to heart and begin to speak the truth in love, we would see more people open to a faith dialogue.

    How do you approach sharing your faith?

  • Art for Art’s Sake

    So art is subjective and it’s supposed to evoke feelings, thoughts, or just a simple “hey, this is not the ordinary, so look at me” type of reaction.

    This slide show is of some of the most unusual sculptures from around the world. I haven’t decided on a favorite, but I’m pretty sure it’s not the big thumb from Paris. Ah, the French should stick with food.

  • Leadership Brentwood Retreat Reflections

    This weekend I found myself in the middle of a 32-hour technology ban with 20 people I’ve never met before. What was I thinking?

    Well, that was one of the “privileges” of being chosen for the Leadership Brentwood class of 2010. I had not heard of the program until my friend Bob Knestrick urged me to apply for this year’s class. My first reaction was the typical: “Oh, for the love, not another thing to do. Have you seen my schedule?” However, the more I though about it, the more I realized that I know very little about my own community, and due to my business’ broad, national scope, I’m not engaged much locally. On a whim, I delivered my application on afternoon of the cut off day. I heard from a friend who went through the program a couple of years back that there was a lot of interest this year for the few 15 slots.

    The ropes course of death. Little did we know tragedy was just around the corner

    Fast forward a few months, and I’m on a bus going to an overnight retreat where I was not supposed to answer the phone, check emails, and even update my Twitter/Facebook accounts. (Confession: I sent out a few tweets from the safety of the bathroom. I was afraid that quitting social media cold turkey could have caused severe withdrawal therefore putting my new classmates in an unsafe situation. So I did it for them. That’s the kind of guy I am. )

    After publicly discussing my DISC personality test with total strangers, going through dozens of group building exercises, escaping a swerving truck on my morning run with Liz Wilson, braving the Ropes Course of Death that almost claimed Amy Tanskley’s good leg, brazing through the Poison Ivy Forest of Doom for hours, and getting my Twitter fix in public restrooms, I have a few reflections to make.

    1. I’m honored to be included with such great leaders. These are smart, caring, successful people whom in the midst of a full life manage to still find ways to give more. Their dedication to our community inspires me.

    2. When you bring high-capacity, type A people together, expect sparks. From the very first few minutes in a room with these people I knew we would have fun together, but I also knew that there was enough brain power and life experience in this group for lively discussion and push backs on the status quo. And I wasn’t disappointed.

    3. You can respect someone and not agree with them. I wish more people would learn that lesson. Our facilitators Missy Bradley and Celeste Raines did a great job tacking all of our very strong personalities and allowing for healthy conflict and resolution. Not everyone has to agree with me; they have the right to be wrong. 🙂

    4. Sometimes you should not make the system more efficient. You should create a whole new system instead. During some of the challenges, the team (s) who were able to think creatively and push boundaries was able to leap beyond the rest. And no, Mike Knotts, team Alpha did not cheat.

    Happy campers on our way home.

    5. Pioneering is a tough business and not for the faint at heart. Our class wants to be known as a class that enhances our community and questions the status quo. We’re old enough to appreciate systems and rules but still young enough to question them. Well, I think we’re about to hear a lot of “you cannot do it that way. ” I say, bring it on!

    6. It’s past time to retire “Thinking Outside the Box.” True to nature, business language is slow to change and we desperately need another metaphor. I’ve lived most of my adult life thinking outside the box–and thanks to Taco Bell, eating outside the bun–and I’m now wondering if I left some good ideas inside the box. Anyway, that’s my personal issue with the whole box thing, but I wish my classmates would help me come up with something new and fresh so I wouldn’t have to sit through another day of meetings talking about the darn box which no one remembers much about it anymore.

    7. The woods are dangerous and should be avoided at all costs. That’s why God created the resort. I’m currently in the process of trying to evict a colony of chiggers who have found their way into my, um, how shall I put it, nether regions. Dr. Dan McHugh should be thankful he didn’t have to diagnose and treat my infestation.

    What about you? What have you taken home (beyond chiggers and poison ivy) from a retreat that has impacted your life?

  • SMO: Social Media Optimization

    Most people in business has heard, worked on or paid for SEO (Search Engine Optimization) on their websites. SEO attempts to setup a website in a such a way that when search engine bots and crawlers visit your site, they are able to find, index and eventually display your information well. Here’s how Wikipedia describes it:

    Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

    But a new science/art is emerging along with the growth of Social Media, I have heard it called SMO for Social Media Optimization. SMO is about an individual or organization’s strategy to drive traffic to a website, event or even to a retailer. It’s usually a well-coordinate effort and yet a bit unstructured so it feels more organic and spontaneous than a sleek marketing push.

    When done well SMO comes across as serendipitous and not forced. However, the key is in the execution. Soles4Souls is a shoe charity and a client of my company. S4S gives a pair of shoes every 12 seconds all over the world. Recently, Zach Braff and Donald Faison, stars of the television comedy “Scrubs,” created a viral video for “50000 Shoes” (www.50000shoes.com), which gives 100% of its proceeds to Soles4Souls. Jessica Simpson sent out a tweet to her million+ followers minutes after the 50000 shoes website posted Zach and Donald’s video and almost instantly, thousands of people watched the video and, subsequently donated to the cause. Simultaneously a press release went out to major media outlets and S4S’s Myspace and Facebook fans got blasted with the news. The video player on the fund raising site is branded with the 50000shoes url and has a share feature that allows for it to “travel” through the internet and keep its branding everywhere it goes.

    However strategic and professionally executive this campaign was, most of it came to many in a simple tweet or text message from a trusted friend or celebrity:
    “This is so funny. Check out my friends Zack Braff and Donald’s funny video at 50000shoes.com”

    For people who are contributor and friends of the charity it took another slant:
    You must see the fundraising video the guys from Scrubs put together for us.

    I have seen other plans executed using the same approach from Thomas Nelson as Mike Hyatt, the company’s CEO and his team pushed Andy Andrew’s book “The Noticer” up the best selling list and kept it there several weeks through a well executed SMO.

    How are you using social media beyond personal connections?

  • The Right Way to Apologize

    If you’ve lived long enough, you’ve had to apologize multiple times and, if you’re a married man, you’ve done it countless times. But not all apologies are the same. Some people apologize because they get caught and now must find a way clean it up. Others manage to say sorry while shifting the blame to someone else like their employees or to the ever-so-nebulous “unforeseen circumstances.”


    Sunday I had to apologize to my youngest son for losing my patience with him and behaving in a matter that was inappropriate and frankly, wrong. He quickly forgave me and we ended up snuggling on the couch as we watched a movie together.

    As a leader, I have had to make my share of apologies as well. This week I was reminded of how powerful and effective an apology can be by Jeff Bezos, CEO of Amazon.com. Amazon “erased” several books from people’s Kindles that, according to the company, had been uploaded illegally. They clearly mishandled the situation by deleting these purchases and refunding buyers without any notice. However, Jeff’s apology saved the day.

    This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. Our “solution” to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we’ve received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.

    With deep apology to our customers,

    Jeff Bezos
    Founder & CEO
    Amazon.com

    How have apologies (good or bad) affected you?

  • How Social Media is Changing Communications

    In this 16-minute presentation from TED, Clay Shirky, author of “Here Comes Everybody: The Power of Organizing Without Organizations” makes a compelling presentation on how social media has changed the way we communicate.


    The landscape of information has changed dramatically. Today media is

    • global
    • social
    • ubiquitous
    • cheap

    In a world of media the the former audience is now increasingly full participants, producers. In that world, media is less and less often about crafting a single message to be consumed by individuals and is more and more often a way of creating an environment for convening and supporting groups.

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    Open communication is messy and sometimes painful. What are the implications for churches, Christian organizations that face many critics?