In ministry, as in business, the day and time of your posts matter. A good social media strategy is critical. Take a look a this infographic. There are a lot of implications for your church and ministry website strategy.
“We priced it low because we wanted the exposure.” Every young, and even some seasoned entrepreneur can fall on the trap of the “exposure” temptation. In the search for legitimacy and clout, entrepreneurs want to have the recognizable “big fish” names in our portfolios. After all, that means great PR and lots of new clients,…
He’s only twelve years old but he convinced his whole family to try a different church. After spending the night at our house one weekend, Josh attended a service at the downtown campus of Cross Point Church. He sat quietly through worship and teaching but afterward spoke his peace “wow, I wish my church was…
In this 16-minute presentation from TED, Clay Shirky, author of “Here Comes Everybody: The Power of Organizing Without Organizations” makes a compelling presentation on how social media has changed the way we communicate. The landscape of information has changed dramatically. Today media is global social ubiquitous cheap In a world of media the the former…
In the new world of marketing and advertising, it’s not as much about your message as it is about engaging your audience in a dialogue about your message. Long ago marketing was all about exposing a product to the public. As competition grew and more products and services continued to vie for our attention, exposing…
I think it was Bill Hybels who said that “The Church is still the hope of the world”–not in a means unto itself, but as the messenger and conduit in which God uses it to reach out to those outside the faith and bring them into communion with Himself and with His people. Late Saturday…
When I started The A Group more than 12 years ago, I had no idea I was giving life to a new type of business: martech. We developed in-house technology to make sure our marketing efforts worked and were simple to use. We knew marketing could not live without technology. It was true a decade…