Similar Posts
Rethinking Regifting
Regifting is considered to be the lowest form of gift giving. After all it is passing along something that didn’t cost you anything and that you don’t particularly like. It’s less like “paying it forward” and more like “dropping it backwards.” However, I would like to offer another perspective. I would like for us to…
The Law of Expectation
When does a luxury stop being something special and become part of the expected? Well, sooner than you think. Only a few months ago Wi-Fi was not available in airplanes. It was one of the last places on earth, 30,000 feet above the earth, where one could truly unplug. But then someone figured out how…
32 Reasons to have a Mobile Marketing Strategy
While one of two reasons should be enough for us to pay attention to our mobile marketing, here are 32 reasons to have a mobile marketing strategy: 1. In 2014, mobile internet usage will overtake desktop internet usage 2. Adults spend more time on mobile media than they do on newspapers and magazines combined…
Critical Brand Mistakes You Must Avoid
Your organization’s brand is more important than you might realize. Branding is not the “voodoo of marketers” but the sum total impression of everything you are as an organization. In a nutshell it is the essence of who you are organizationally. Communicating it properly is essential; not doing so can be disastrous. Here are the…
In Defense of the Techno Slut
Lately I have gotten a lot of “feedback” from friends, family, associates and even complete strangers on my obsession with technology, as some have labeled it, specially my ongoing usage of Twitter. Since I syndicate my tweets (what we call a twitter post) on my blog, my Facebook page, and Plaxo, I can see how,…
More Bad Church Signs
I’m sure whomever created these church signs had very good intentions. But as you and I know, intentions don’t count. People will always judge you on execution. What’s the most memorable church sign you’ve seen?
