In ministry, as in business, the day and time of your posts matter. A good social media strategy is critical. Take a look a this infographic. There are a lot of implications for your church and ministry website strategy. What statistic do you find most surprising?

Sometimes I am reminded why I have the best job in the world. This past week was one of those times. The marketing team of The A Group presented Metro Ministries in Brooklyn, NY with our proposed marketing and branding campaigns. While we had immersed ourselves in learning about the ministry, nothing truly prepared us to being in the middle of it all. Metro Ministries started over 30 years ago by the remarkable Bill Wilson, who after being abandoned by his mother on a street corner at a young age, felt the call to go back to the streets of one the nation’s most dangerous neighborhoods and share the gospel with at-risk-children.  Metro Ministries claims the largest Sunday school in the world with over 42,000 children in NYC, the Philippines and now an exploding number in Africa. But numbers often fail to tell the story of the people they represent.…

I was stuck in my career until David Foster offered me a job based on the potential he saw in me. Late into my twenties, I worked on the staff of a small, traditional congregation, but my heart yearned to reach those outside the faith with a non-traditional approach to church. My experience, however, showed a completely different type of ministry. During that time I felt like being in a no-man’s land where my desires and opportunities were not in sync. David’s vote of confidence in my abilities was the catalyst that changed the course of my entire career. Sometime in the early hours of Monday, David woke up in heaven. He was only 58. During my nearly seven years of working for him, I learned a lot from Dave, but a few of these lessons are salient in my mind today. Church should be a safe place for the…

First impressions matter, whether you like it or not. They matter not only on a personal level but also on a business and even more so when it comes to a church. Our first impression of a business, store or venue sets our expectations for the type of product or experience we perceive we are about to get. The implications of your first impression are huge.  Starting at a deficit. If you don’t “present well” someone’s first encounter with your organization, then you will automatically go into a “deficit” standing. Starting here means you have to work harder to overcome the initial perception of your product, whether it be consumer goods, services or an experience. Basically you’re saying, “we’re better than what you think we are” and then you’ll need to spend time and equity to get your audience to see in a better light. Unfortunately, you often do not…

Change is inevitable. Everything and everyone we know is a constant state of flux. As much as we seek stability in the comfort of a routine, we soon have to come to the realization that the world around us is changing at an increasingly rapid pace. There are three accelerators that drive most of change today. Here’s how people, technology and information are accelerating change. People The world population is currently estimated to be 6.915128 billion by the United States Census Bureau.[1] The world population has experienced continuous growth since the end of the Bubonic Plague around the years 1348-1350.[2] Current projections show a continued increase of population with the population expected to reach between 7.5 and 10.5 billion in the next decade. Technology Radio 38 years to reach 50M TV 13 years to reach 50M Internet 4 years to reach 50M Facebook – 9 months to reach 100M Information…

If you’re a communicator, you cannot afford not to be engaged in social media. I know this sounds like a mandate, and it is. Even if only a part of your job is to communicate the vision, mission and direction of the organization you lead, you, more than anyone else in your organization, should lead the social media charge. I meet with leaders who refuse to embrace any social platforms. Their excuses are always the same: I don’t get it. I don’t have time. I’m a private person. I have nothing to say. Until recently I used to go down a list of why it didn’t take that much time and how to manage time. I patiently talked about how even a private person could have a dynamic online presence, and how even the most introvert of leaders has something to say to his or her organization as well as…

The social media revolution has forced traditional journalism to rethink its most basic premise: a well researched, well developed and thoroughly checked news story. We don’t want to wait for weeks or even days for a news story. We want it within hours of it breaking, minutes would be best.  Journalists have even coined a new name for it: fast forward journalism. It’s a fast, unstructured post, and with just the facts that are available at the moment, giving its audience enough information to get them up to speed. I believe online development needs its own fast forward approach. Not long ago I sat in a room filled with engineers working on a spec document for an online tool. We worked for a solid week. The engineers were trying to account for every potential user scenario and exception. I was fighting for simplicity and quick deployment. I had not given…