No more sinful iPad or secular Kindle, now Christians have our own tablet device, and, no it’s not the stone kind that Moses sported around the desert . You’ve read it correctly: the first Christian Tablet, the Edifi. The tablet is more than a e-reader, according to a post on Foxnews.com:  It also comes with movie-watching capabilities, Christian radio stations, and even a web browser with built-in “safe search,” so the tablet is safe for the whole family. “We put that on there just in case it was given as a gift to a child, so they wouldn’t have access to things they shouldn’t have access to,” said [Brian Honorable, a technology supervisor at Family Christian, the group that sells the tablet]. “We definitely had to tailor it to our customers.” Read more here I’m still scratching my head on this one. I thought it was a joke at first,…

The essence of communication is to understand your product, your audience and to present your product in a way your audience can understand it. Simple, right? Well, not in my experience with legacy Christian organizations. Some are losing the battle with culture and relevance. First, let me define legacy organizations: movements, groups and churches that are in their second or third generations of existence. Some critics have accused these legacy organizations of becoming irrelevant thus finding themselves in trouble trying to recruit new followers, fund their programs and budgets and survive, much less thrive, in current economic challenges. But that’s not what I see happening in the American Christian landscape. While some might be out of touch, most of these ministries are led by godly men and women who are passionate about evangelism, missions, discipleship, social justice and serving and are trying very hard to advance the cause of the…

In my line of work I have seen a lot of weird stuff Christians do. But this video has its own special category. Really. Keep in mind that this was shot just last year. And make sure you watch it all the way through. It gets even better towards the end.

I’m blessed to be able to sit in strategic meetings with great people who work for several different Christian Publishing Houses. In years’ past I heard comments such as “our competitor is getting heavy into fiction. We need to buy more fiction work and be competitive.” But in time, the publishing house that had been know for its excellence in children’s materials, for example, began publishing too many titles outside its core competency. It couldn’t deliver on its new products and it weakened, as well, the very product line that had made it successful. In marketing circles, we cal this line extension. For example, just because Startbucks is great at making coffee, it does not mean it should become a media company, as it is trying to do by creating its own music label. To me that’s dangerous and has a way to dilute the Starbucks brand. What’s next? Shoes?…