On Marketing, Technology, and the Christian World
The essence of communication is to understand your product, your audience and to present your product in a way your audience can understand it. Simple, right? Well, not in my experience with legacy Christian organizations. Some are losing the battle with culture and relevance. First, let me define legacy organizations: (Continue reading…)
In my line of work I have seen a lot of weird stuff Christians do. But this video has its own special category. Really. Keep in mind that this was shot just last year. And make sure you watch it all the way through. It gets even better towards the (Continue reading…)
I’m blessed to be able to sit in strategic meetings with great people who work for several different Christian Publishing Houses. In years’ past I heard comments such as “our competitor is getting heavy into fiction. We need to buy more fiction work and be competitive.” But in time, the (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more