Archive for the ‘Media’ Category



Why Your Social Media Strategy Might Fail

I have lived with an assumption for quite some time that I’m currently questioning. In my mind, digital natives (those who grew up with the internet, mp3 players and smart phones) as opposed to digital immigrants (those of us who had to learn to use such technology) were some of the best candidates to head an organization’s social media strategy. Maybe that’s not so. In the past week I’ve had three different encounters with young professionals who were having a difficult time incorporating social  media into their organization’s marketing strategy. And to make things even more interesting, all three of them were Facebook and Twitter users. I was perplexed by their lack of confidence in the media they seemingly knew so well. What I quickly realized from my conversation with my young friends is that while they  have been using Facebook, Twitter and even blogging as a personal and social…

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How a Bad Video Can Ruin Your Fundraiser

I recently attended a fundraiser where the opening video was so poorly produced that instead of help the cause, I believe it actually hurt it. The excuse was a familiar one, “it’s about the stories and not the production,” was the reply to my text on how bad the video was. The truth is that because of the poor production, great stories were reduced to bad stories that made no sense.  A bad video will undermine an event and the professionalism and competence of any organization and its leaders. Whether you’re using a volunteer, a staff member or even a paid professional, here’s what to look for in a fund raising video: Is this image clear enough to look good on a projection screen? You’d be surprised how poorly produced videos that look OK on computer monitors translate terribly to a projection screen. If a video looks grainy and dark…

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