Sometimes you are not in your best game. Things go wrong, and you know what just happened is in no way close to your best effort. You or your team fail your customer, client, or audience. So what should you do as a leader? Recently I ate at a restaurant where everything went wrong. Horribly wrong. From the moment my party arrived to the time we left, the entire experience was a disaster. Sometimes we have an off day. And rarely, an off day can turn into a truly awful day. It happens even to the best. But as I watched my dinner experience deteriorate with every course and exchange, I had hoped that management would at least try to “right” some of the “wrongs,” that in my opinion, were many. But that’s not what happened. After giving the manager a run down of the list of grievances, from poor…

Impacting an emerging generation is not easy work, especially if you want to create a shift in thinking and attitude that lasts a lifetime and not merely create an emotional experience that is only remembered but has little impact. My son Marcus has been part of the Student Leadership University (SLU) for the past 3 summers and the experiential program has had a profound impact in his life. He has spent a week in Orlando going behind the scenes at Sea World and Universal Studios, a week in Washing DC learning about how our nation works and the faith of our founding fathers, and a week in England and France discovering how leadership and faith have transformed that continent. He’s looking forward to going to Jordan next summer to finish the program. For the next few weeks SLU is sponsoring a webinar featuring some of SLU’s staff.  Dr. Jay Strack, the…

The more talents and skills you have the more likely you are to take something from nothing to up and running. Talented people who can learn quickly, adapt, and grow are the heart and soul of start-ups. But unless you learn to let go of most of those things, the organization you serve will not be able to grow beyond your incompetence level. Yes, incompetence. No matter how talented you are, you cannot be an expert on all the skills that your business or non profit need to grow and thrive. The skill set that got the organization from ideation to reality are not the same skills that will take it to the next level of growth. Early in my career as a business leader, I used to spend hours learning how to use software so I could design marketing pieces or edit videos. I had to come to grips…

Eventually all our assumptions need to be either validated or disproved. In the world of business, the sooner we have clarity on foundational beliefs the better decisions we make with increasingly better results. Entrepreneurs have a sense of timing and intuitiveness that allow us to take calculated and yet successful risks early in our enterprises. Unfortunately this “beginner’s luck” is not a sustainable business practice and the same skill that got us going early on can lead to our undoing. Take online advertisement for example. Intuitively we think that Generations X and Y would spend more time online than any of the previous generations since they are digital natives as opposed to digital immigrants for the rest of the population. As it turns out, Baby Boomers spend more time online than any other demographic*. As a marketer my understanding that 46-65 year-olds spend more time online than their younger counterparts…

Sometimes your client or potential client needs to fail before you can help him. That was a difficult lesson for me to learn, but has proven to be an important one. And if you’re going to be successful in the service industry, you better learn this one, and fast. Earlier in my career as a consultant, I would try to argue and convince my clients of a course of action that I thought was best for them. Most of the time my advice became strategy or a tool that eventually brought results. But from time to time I encountered, and still do to this day, people who believe they know more than I do and decide that their solution is preferable to mine. As a consultant, this know-it-all attitude has always puzzled me. After all, if you know the “what” and “how,” why hire me in the first place? In…

We are all in sales. No matter what we do for a living, we all represent ourselves, our employer, and our value system to those with whom we come in contact. The very best sales people are not those who will promise anything and harass people to close a deal. People like that don’t last long in any job. They burn too many bridges in the process of getting it done. In my experience, here are some thoughts on what makes a good salesperson: They believe in their product. Whether you’re selling pen, cars, software, or hope, you cannot be great at it without believing in your product. I’m not saying that the product has to be great, but you must believe in it in order to champion it with heart. I once bought hundreds of pen fors my company because of the infectious conversation with the lady who cold-called…

I hate email. It’s dying, but not fast enough for me. And since we still need to use it to communicate, I would like to offer some email etiquette guidelines that would make the use of such an antiquated communication tool more, well, bearable. Keep it short. Please no emails longer than three short paragraphs. Unless we are paid by the word or by the hour (attorneys!), we don’t have the attention span to read it. I usually scan it and close the email to read later. However, I seldom go back to it. Maybe never. Ok, never. Use the subject line properly. Create a subject line that makes sense and is relevant to the content of the email. In one day I received five emails from the same person with no subject lines. When that happens, I have not idea how to organize incoming emails and a chances are…

There is an audience for just about everything. Really.  Your job is to find yours. I was reading Smart Money magazine and ran across Bart Centre, a retired New Hampshire retail executive behind Eternal Earth-Bound Pets: The Next Best Thing to Pet Salvation in a Post Rapture World.” According to Mr. Centre, he has sold 263 pet-care contracts to Christians concerned about their dogs and kittens left behind in the upcoming rapture. For $135, clients can count on pet-rescue services provided by one of 46 atheists who are guaranteed to remain on earth after the Second Coming.  Yep. It’s for real. A good marketer’s job is to connect the product or message with the target audience. It’s simple, but not always easy. Before you put together your marketing strategy, ask yourself these questions: Who is my target audience? The more defined your audience, the easier it is to communicate your value proposition…

Regardless of the final results, you will be graded on the entire execution process. Whether we are in the restaurant business, a not-for-profit, a church, or selling gadgets, our measure of success, from the consumer point of view, is not only the quality of deliverables but how well we get there. That thought stuck with me as I experienced great customer service at a restaurant recently. From the moment I walked in to the point I stepped out, I was impressed with the level of detail and care. And, yes, the food was amazing, but so was everything else. On the other side of that equation, I was thinking about a home project that at the end looked good and was well done, but getting there was a painful, arduous affair.  While people complimented the final product, I always think, “I’m not doing that ever again.” As I tried to…

This past weekend my good friend and client, Frank Santora started a church in the middle of Time Square NYC. He couldn’t have picked a more difficult and expensive place to plant a church, but I’m glad he did. People in the city need to hear the gospel in a dynamic and unique way, and Frank is a gifted writer and communicator. Vision is a powerful motivation and one that often doesn’t make sense, but once it grabs hold of us, it can change everything. I had a vision to start The A Group several years before we started it in 2001. I remember a former boss saying, “what you want to do is needed, but I don’t think people will pay for it.” He was wrong. I’m glad. But too often the naysayers win the day and the vision that had been growing within us dies without ever being…