As an entrepreneur I had to learn this lesson the hard way. It took me a while, but I finally came to the conclusion that “there are no small customers, only small invoices,” as Shannon Litton, The A Group’s President so eloquently says. As a business owner, the sooner you learn that, the better off your organization will be.
Here are a few things I’ve learned about the “small customer”:
- They can barely afford your services, so it’s a big investment for them and their expectations are extremely high.
- They are not appreciative of the “extra” effort or discount you might be giving them.
- They lack growth potential for your business.
- The time you spend with them could be spent in a much more profitable way, and/or with a growth potential account.
What else have you learned about the small customer?