Is a Beard a Good Idea for Business?
Facial hair has made a come back in the past decade as a fashion statement for the guys. Sorry ladies, not so much for you. Interestingly a recent study in the Journal of Marketing Communications found that men with beards were deemed more credible than those who were clean-shaven. The study showed participants pictures of men endorsing certain products. In some photos, the men were clean-shaven. In others, the same men had beards. Participants thought the men with beards had greater expertise and were significantly more trustworthy when they were endorsing products like cell phones and toothpaste.
Take a look at these trustworthy and famous bearded:
But before you decide to grow a beard, take a look at the chart below because not all beard styles are created equal and while some might deem you trustworthy, others might make you not only un-appealing, but downright threatening.
Since I first posted this, I have now decided to grow a beard of my own. Interestingly, I have noticed people being more solicitous since the beard. So far it has been a mostly positive experience.
Are you a fan of the beard?
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